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You know it when you see it.
From the opening words to the very last sentence, you can’t stop reading it. It effortlessly pulls you down the page. It intrigues you. It tells a great story. It makes you feel good.
When you’ve devoured the final word, you bookmark it and share it with your friends. Turns out, you’re not the only one who loved it either. At the bottom of the post, you see hundreds of comments. Thousands of social shares.
All from people praising the writer. All from readers begging for more.
Welcome to the world of remarkable content marketing.
You’ve seen awesome writing like this, right? Work that creates reputations and builds businesses.
Maybe you read people like Tim Ferriss, Neil Patel, Brian Clark, or one of the other big-name bloggers who regularly produce high-caliber material you can’t get enough of.
Their amazing content marketing turned them into respected experts, helped them build a loyal fan base, and opened up huge opportunities in their business and personal lives. And it all started with great content.
At GrowthLab and IWT, content marketing has been the cornerstone of our success.
Before email. Before social. And long before I spent a single penny on ads, I produced great content.
To this day, content is what keeps my readers coming back and new readers coming in. Content like my Ultimate Guides. I give more away in my Ultimate Guides than most bloggers offer in their paid courses.
Publishing remarkable content isn't some weird strategy that only worked for big bloggers like Neil Patel and me. Thousands of my students have grown their traffic with content marketing.
So how do you do this in your business?
Every piece of remarkable content mentioned above has the same 7 critical features.
Great content should have comments like these, from a post I wrote on getting a meeting with anyone.
Readers are excited to interact with content that they love. They comment on, reply to, and share your content.
Here at GrowthLab, we use Google Analytics. But no matter what analytics software you use, there are a few key performance indicators, or key pieces of data you should look at regularly. These KPIs give an overall indication of the effectiveness of your digital marketing. For blog posts, one KPI to track is the “bounce rate.” The bounce rate tracks how many people leave your site after visiting just one page. If your reader is engaged, they will click other areas of your site, so a low bounce rate is a good sign of remarkable content.
You can start using content to drive traffic right now (and it doesn’t cost anything to use content marketing). I break down how to make time and write, edit, and promote your own remarkable content in my Ultimate Guide to Remarkable Content. You can download the entire guide below.