Email Marketing, Video

What marketing channels should new businesses focus on?

Get more subscribers and boost your open and click rates

When you’re starting an online business, building an email list is critical to your success. And after 12 years of sending millions of emails, I’ve learned some lessons on what works. I put them together for you in The Ultimate Guide to Email Copywriting.

Just enter your name and email below to get the guide.

Get the Ultimate Guide to Email Copywriting

Today’s question is:

“I’m just starting out. What marketing channels should I focus on?”

Now, if I had to start all over again with $500 and a laptop, I would build an email list.

I have three reasons for this:

  1. Email outperforms every other marketing channel online. Don’t listen to experts telling you about Instagram and Pinterest and all these random channels. Email outperforms them all.
  2. You own your email list. Google and Facebook can change their rules anytime. But they can’t touch your list. It’s your asset. And most importantly, it’s your relationship with readers.
  3. An email list can scale. You don’t need much more effort to sell to 10,000 people than you do to sell to 10 people. That is scalability.

How to get more subscribers and boost your open and click rates

After 12 years of building an email list, I’ve learned some lessons on what works. I put them together for you in The Ultimate Guide to Email Copywriting.

Enter your name and email below to get the guide.

Get the Ultimate Guide to Email Copywriting