We know the struggle. Finding an idea — the idea — it’s hard. We’re not going to pretend that it’s not.

So that’s the bad news. But there’s good news, too. Business ideas come in all shapes and sizes, and from unexpected places. Sometimes they’re out in the world, waiting for you to find them. Sometimes they’re right under your nose.

Almost 100% of the time, businesses are born out of something authentic and inherent about who you already are. Something you love. Something you’re great at — or had to get great at. Something so ingrained in your everyday, you don’t even realize that it could be a business. Until you do.

To show you what we mean, we put together this list of real, live businesses built by kickass entrepreneurs who took something that they love, and turned it into a business.

Not all that long ago, many of these entrepreneurs were exactly where you are now: at the start of the journey, wondering, “But how do I find an idea?”

As you go through the list, you’ll probably find yourself saying, “Wait – that’s a business?”

You better believe it. What will yours be?

Already seen the list and ready to find YOUR online business idea? Click here to jump to the bottom of the post — we have something for you!  

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Critical Thinker Academy

Name: Critical Thinker Academy
Quick description: “Learn HOW to think, not WHAT to think.”
Target audience: People who want to improve their critical thinking skills
Founder: Kevin deLaplante
Website: criticalthinkeracademy.com
Products: Online courses

Learning Herbs

Name: Learning Herbs
Quick description: “We help you turn plants into herbal remedies that heal.”
Target audience: Herbal remedy enthusiasts
Founders: John Gallagher & Kimberly Gallagher  
Website: learningherbs.com
Products: Online courses, e-books, kits

Fitness Reloaded

Name: Fitness Reloaded
Quick description: “Stick to things like exercise and eating healthy — for years, not just a month or two.”
Target audience: Weight loss seekers
Founder: Maria Brilaki
Website: fitnessreloaded.com
Products: Book, kits

Business of Baking

Name: The Business of Baking
Quick description: “The place where bakers find inspiration, motivation and education to help them taste sweet business success.”
Target audience: Professional bakers
Founder: Michelle Green
Website: thebizofbaking.com
Products: Online courses, book

Bonsai Empire

Name: Bonsai Empire
Quick description: “We introduce you to the fascinating and living art of bonsai, and help you get started!”
Target audience: Beginner bonsai enthusiasts
Founder: Oscar Jonker
Website: bonsaiempire.com
Products: Online courses, e-books, starter kits

BirdTricks

Name: BirdTricks
Quick description: “We strive to offer only the best advice and training techniques to help you achieve the ideal relationship with your feathered friend.”
Target audience: Bird owners
Founder: Dave and Jamieleigh Womach
Website: birdtricksstore.com
Products: Online courses, workshops, products & supplies  

The Career Introvert

Name: The Career Introvert
Quick description: “I help introverted women achieve personal and professional breakthroughs.”
Target audience: Women who identify as introverts
Founder: Janice Chaka
Website: thecareerintrovert.com
Products: Online course, coaching

Rockstar Women with MS

Name: Rockstar Women with MS  
Quick description: “Helping women living with MS to create the vibrant lives they were meant to live.”
Target audience: Women living with MS (multiple sclerosis)
Founder: Lisa Cohen
Website: rockstarwomenwithms.com
Products: Book, coaching, merchandise

Become More Compelling

Name: Become More Compelling
Quick description: “I help ambitious overthinkers create amazing careers, businesses, & social lives by supercharging their people skills and charisma.”
Target audience: Ambitious overthinkers
Founder: Jeff Callahan
Website: becomemorecompelling.com
Products: Coaching

Zak Slayback

Name: Zak Slayback
Quick description: “The skills & resources to get ahead.”
Target audience: Ambitious young professionals
Founder: Zak Slayback
Website: zakslayback.com 
Products: Coaching, online courses

True Wellth

Name: True Wellth  
Quick description: “We are here to help you get a gorgeous healthy body and a clear and happy mind so you can feel sexy, confident and free.”
Target audience: Wellness seekers
Founder: Matt Jager
Website: truewellth.org
Products: Online courses

The Online Dog Trainer

Name: The Online Dog Trainer
Quick description: Obedience training for dogs  
Target audience: Dog owners
Founder: Doggy Dan
Website: theonlinedogtrainer.com
Products: Online courses

Positive Intelligence

Name: Positive Intelligence
Quick description: “The science and practice of developing mastery over your own mind so you can reach your full potential for both happiness and success.”
Target audience: Self-improvement fans
Founder: Shirzad Chamine
Website: positiveintelligence.com
Products: Online course, coaching  

Tara Bradford

Name: Tara Bradford
Quick description: “I help you become the Center of Influence™ using the power of public relations so you can get featured in the media and reach millions of people.”
Target audience: Aspiring influencers
Founder: Tara Bradford
Website: tararaebradford.com
Products: Coaching

In Your 20’s

Name: In Your 20’s
Quick description: “I help people get interviews and jobs of their dreams in tech.”
Target audience: Career seekers in tech
Founder: Bessy Tam
Website: inyour20s.com
Products: Coaching

Make a Living Writing

Name: Make a Living Writing
Quick description: “I’m on a mission to help writers grow their income.”
Target audience: Freelance writers
Founder: Carol Tice
Website: makealivingwriting.com
Products: E-books, community

Real Estate Agents Mastermind

Name: Real Estate Agents Mastermind
Quick description: “Everything you need to build a successful real estate transaction machine.”
Target audience: Realtors
Founder: Joseph Gonzales
Website: my-facebook-leads-for-realtors.com
Products: Online course

Strength Running

Name: Strength Running
Quick description: “Get stronger, stay healthy and race faster.”
Target audience: Runners
Founder: Jason Fitzgerald
Website: strengthrunning.com
Products: Coaching

Donald Robertson

Name: Donald Robertson
Quick description: “Learn how to apply ancient philosophy to everyday events, for a more meaningful and emotionally resilient life.”
Target audience: Folks who want to learn to live like Socrates
Founder: Donald Robertson
Website: learn.donaldrobertson.name
Products: Online courses

Engaged Wedding Planner Academy

Name: Engaged Wedding Planner Academy
Quick description: “The perfect place for inexperienced wedding planners to find their #bosslady confidence.”
Target audience: Aspiring wedding planners
Founder: Valerie Pritt
Website: engagedweddingplanneracademy.com 
Products: Online courses

Become a Bassist

Name: Become a Bassist
Quick description: “My goal is for you to become a true musician, who’s instrument just happens to be bass”
Target audience: Aspiring bass players
Founder: Luke McIntosh
Website: becomeabassist.com
Products: Online courses

Fluent in 3 Months

Name: Fluent in 3 Months
Quick description: “Have confident conversations in weeks instead of years”
Target audience: Aspiring language learners
Founder: Benny Lewis (AKA Benny the Irish Polyglot)
Website: fluentin3months.com
Products: Online courses

CometCamper

Name: CometCamper
Quick description: “Tools and guides for living tiny”
Target audience: Current and future tiny house dwellers
Founder: Mariah Coz
Website: cometcamper.com
Products: Online courses

AuditionHacker

Name: AuditionHacker
Quick description: “Learn why anyone can advance at an orchestra audition”
Target audience: Aspiring professional classical musicians
Founder: Rob Knopper
Website: robknopper.com/auditionhacker
Products: Online courses

Digital Nomad Girls

Name: Digital Nomad Girls
Quick description: Inspiring & connecting location independent girls around the world
Target audience: Digital nomad
Founder: Jenny Lachs
Website: digitalnomadgirls.com
Products: Retreats, subscription site

Real Life E

Name: Real Life E Time Coaching
Quick description: “Helping you get more done so you can live a fuller life!”
Target audience: People who need help with time management
Founder: Elizabeth Saunders
Website: reallifee.com
Products: Coaching

Thrifty Homesteader

Name: Thrifty Homesteader
Quick description: “Your guide to self-reliant living”
Target audience: People who want to live a cheaper, greener, happier, healthier life
Founder: Deborah Niemann
Website: thriftyhomesteader.com
Products: Books

CrohnsColitisLifestyle

Name: ChronsColitisLifestyle
Quick description: “Reduce symptoms and increase an energetic healing response to better your life.”
Target audience: People living with Crohn’s disease and ulcerative colitis
Founder: Dane Johnson
Website: crohnscolitislifestyle.com
Products: Coaching

Succulents and Sunshine

Name: Succulents and Sunshine
Quick description: “Learn how to successfully grow Pinterest-perfect succulents — no matter where you live!”
Target audience: Succulent enthusiasts
Founder: Cassidy Tuttle
Website: succulentsandsunshine.com
Products: Online courses

Love Your Journey

Name: Love Your Journey
Quick description: “I am here to support you to rediscover yourself, reconnect with others and get ready to start the next chapter of your life.”
Target audience: People who are bouncing back from a breakup
Founder: Annie Huang
Website: loveyourjourney.net
Products: Coaching

Flexible Dieting Lifestyle

Name: Flexible Dieting Lifestyle
Quick description: “Eat the foods you love while living the life you desire”
Target audience: Healthy lifestyle seekers
Founder: Zach Rocheleau
Website: flexibledietinglifestyle.com
Products: E-books, coaching, community

Your Badass Therapy Practice

Name: Your Badass Therapy Practice
Quick description: “I help therapists kick ass in private practice”
Target audience: Professional therapists
Founder: Laura Long
Website: yourbadasstherapypractice.com
Products: Online courses

La Vie En Code

Name: La Vie En Code
Quick description: “I help other students learn their best individualized learning styles, and maximize their approach to learning web development”
Target audience: Aspiring web developers
Founder: Nicole Archambault
Website: lavieencode.net
Products: Online courses

Sharpen That Pencil

Name: Sharpen That Pencil
Quick description: “I help struggling writers of all ages write better, faster, stronger while enjoying the process”
Target audience: Struggling writers
Founder: Justyna Jurczykowska
Website: sharpenthatpencil.com
Products: Online courses, coaching

Help Everybody Everyday

Name: Help Everybody Everyday
Quick description: “A/E/C marketing advice, training, and support group”
Target audience: Marketers
Founder: Matt Handal
Website: helpeverybodyeveryday.com
Products: Online courses

Posture Queen

Name: Posture Queen
Quick description: “To remind you that your body is beautiful and deserves your full attention”
Target audience: Women interested in improving their posture
Founder: Maria de Sousa
Website: posturequeen.co.uk
Products: Online courses, trainings, private lessons

Chess University

Name: Chess University
Quick description: Courses and live tutorials for chess enthusiasts
Target audience: Chess players
Founder: Kairav Joshi
Website: chessuniversity.com
Products: Online courses, live tutorials

Every Tuesday

Name: Every Tuesday
Quick description: “I help ambitious graphic designers and hand letterers level-up their skills and creativity”
Target audience: Graphic designers & hand letterers
Founder: Teela Cunningham
Website: every-tuesday.com
Products: Online courses, kits & tools

Make Fabulous Cakes

Name: Make Fabulous Cakes
Quick description: “A haven for cake decorating ideas”
Target audience: Baking aficionados of all skill levels
Founder: Darlene Abarquez
Website: make-fabulous-cakes.com
Products: Online courses

Waking Up in Paris

Name: Waking Up in Paris
Quick description: “Teaching personal style and branding to female entrepreneurs who want to find their dazzling core of confidence, shine bright like a diamond & magnetise dream clients”
Target audience: Female entrepreneurs
Founder: Clarissa Grace
Website: wakingupinparis.com
Products: Coaching

WODprep

Name: WODprep
Quick description: “WODPrep is here to help athletes from all over the world break through their sticking points, hit new PRs, and learn to Rx every workout”
Target audience: CrossFitters and others looking to improve their fitness
Founder: Ben Dziwulski
Website: wodprep.com
Products: Online courses

Happen to Your Career

Name: Happen to Your Career
Quick description: “I believe that everyone has god given talents. My goal in creating Happen to Your Career is to help people learn what they are and put them to use”
Target audience: Career changers and aspiring career coaches
Founder: Scott Barlow
Website: happentoyourcareer.com
Products: Coaching & training

Sati Yoga

Name: Sati Yoga
Quick description: “Reignite the spark in your teaching & help your students make meaningful change”
Target audience: Yoga teachers
Founder: Jennifer O’Sullivan
Website: sati.yoga
Products: Online courses, in-person teaching

WoodSkills

Name: WoodSkills
Quick description: “Detailed and comprehensive step by step sequences for woodworking skill-building”
Target audience: Woodworkers of all skill levels
Founder: Norman Pirollo
Website: woodskills.com
Products: Online courses, plans, books

Vlog Boss University

Name: Vlog Boss University
Quick description: “Start sharing your story through vlogging … like a boss!”
Target audience: Aspiring vloggers (video bloggers)
Founder: Amy Landino
Website: vlogbossuniversity.com
Products: Online courses

The Essential Man

Name: The Essential Man
Quick description: “I make men look and feel as successful as they are”
Target audience: Successful men
Founder: Peter Nguyen
Website: theessentialman.com
Products: Coaching

Maria Killam

Name: Maria Killam
Quick description: “Gives you a clear sense of how to organize colors into useful categories to predict how they will behave in any space“
Target audience: Interior designers
Founder: Maria Killam
Website: mariakillam.com
Products: E-books, online courses, live workshops

Ukulele Tricks

Name: Ukulele Tricks
Quick description: “Discover how to make music on the ukulele, even if you’ve never played an instrument in your life”
Target audience: Aspiring ukulele players
Founder: Brett McQueen
Website: ukuleletricks.com
Products: Books, online courses

Pencil to Pixel

Name: Pencil to Pixel
Quick description: “Everything you need to become an amazing illustrator and designer”
Target audience: Aspiring illustrators and designers
Founder: James Daly
Website: penciltopixel.studio
Products: Online courses

Nerd Marketing

Name: Nerd Marketing
Quick description: “My courses are designed to help you grow your direct-to-consumer businesses, fast”
Target audience: E-commerce business owners
Founder: Drew Sanocki
Website: nerdmarketing.com
Products: Online courses, consulting

Hardcore Music Studio

Name: Hardcore Music Studio
Quick description: “Learn how to record, edit & mix heavy music”
Target audience: Hardcore music producers
Founder: Jordan Valeriote
Website: hardcoremusicstudio.com
Products: Online courses

Workweek Lunch

Name: Workweek Lunch
Quick description: “Prep meals for lunch you’re actually excited to eat”
Target audience: Busy working professionals
Founder: Talia Koren
Website: workweeklunch.com
Products: Membership plans

DesignAcademy.io

Name: DesignAcademy.io
Quick description: “Design principles for developers taught in a non-pretentious, non-bullshitty way”
Target audience: Developers
Founder: Laura Elizabeth
Website: designacademy.io
Products: Online course

Nicole Jardim

Name: Nicole Jardim / The Period GIrl
Quick description: “My mission is to help women in their 20s & 30s reclaim their hormonal health and feminine vitality naturally”
Target audience: Women in their 20s and 30s
Founder: Nicole Jardim
Website: nicolejardim.com
Products: Online courses

SketchUp for Interior Designers

Name: SketchUp for Interior Designers
Quick description: “SketchUp courses made just for interior designers”
Target audience: Interior designers
Founder: Tammy Cody
Website: sketchupforinteriordesigners.com
Products: Online courses, training

WP Assurance

Name: WP Assurance
Quick description: “Launch a beautiful, professional WordPress site in 30 days”
Target audience: Business owners & entrepreneurs
Founder: Rob Howard
Website: wpassurance.com
Products: Online course, community

Shemmassian Academic Consulting

Name: Shemmassian Academic Consulting
Quick description: “Your trusted advisors for admissions success”
Target audience: Students wanting to get into elite colleges, medical schools, and other graduate schools
Founder: Shirag Shemmassian
Website: shemmassianconsulting.com
Products: Coaching

Learn UI Design

Name: Learn UI Design
Quick description: “Confidently design beautiful user interfaces for any app or site”
Target audience: Aspiring UI (user interface) designers
Founder: Erik Kennedy
Website: learnui.design
Products: Online course

The Virtual Savvy

Name: The Virtual Savvy
Quick description: “I help savvy starters launch and grow their VA biz to 5k months and beyond”
Target audience: Beginner virtual assistants (VAs)
Founder: Abbey Ashley
Website: thevirtualsavvy.com
Products: Online courses, coaching

Go Diaper Free

Name: Go Diaper Free
Quick description: “Learn how to help your baby use the potty with Elimination Communication”
Target audience: Parents of potty training–aged children
Founder: Andrea Olson
Website: godiaperfree.com
Products: Books, mini-course, coach training program 

DIY Video Guy

Name: DIY Video Guy
Quick description: “Learn how to shoot better videos by yourself.”
Target audience: Aspiring video creators
Founder: Caleb Wojcik
Website: diyvideoschool.com
Products: Online courses

Start a Mom Blog

Name: Start a Mom Blog
Quick description: “I want to show you how to start a mom blog while raising a family. My time saving and productivity tips will make your life easier and help you run a successful blog!”
Target audience: Aspiring mom bloggers
Founder: Suzi Whitford
Website: startamomblog.com
Products: Online courses, e-books

The Rideshare Guy

Name: The Rideshare Guy
Quick description: How to increase your earnings and maximize profits as a ridesharing driver
Target audience: People who drive for Uber and Lyft
Founder: Harry Campbell
Website: therideshareguy.com
Products: Book, online course

The Fuck It Diet

Name: The Fuck It Diet
Quick description: “I help people heal their relationship with food & weight.”
Target audience: Chronic dieters (people who want to improve their relationship with food)
Founder: Caroline Dooner
Website: thefuckitdiet.com
Products: Book, online course

Ten Ton

Name: Ten Ton
Quick description: “Learn how to build a website just once, and you can run as many online businesses as you want!”
Target audience: Business owners, creators, and self-marketers
Founder: Geoff Blake
Website: tentononline.com
Products: Online courses

Country Guitar Online

Name: Country Guitar Online
Quick description: “High quality country and bluegrass guitar lesson videos that you can stream on any device.”
Target audience: People who want to improve their guitar skills
Founder: Devin Shawn
Website: countryguitaronline.com
Products: Online courses, memberships

Tree & Stick Girl

Name: Tree & Stick Girl
Quick description: “Discover what your emotions really mean, why you feel so deeply, and how to take back control of yourself and your life.”
Target audience: Sensitive souls
Founder: Tree Franklyn
Website: findyourinnerhappy.com
Products: Online courses

Jessica Sprague

Name: Jessica Sprague
Quick description: “Grow your skills, build your brand. Join Photoshop Friday Forever for small techniques + big rewards. Or join Brand of You to do business beautifully.”
Target audience: Entrepreneurs and creatives
Founder: Jessica Sprague
Website: jessicasprague.com
Products: Online courses

Female Musician Academy

Name: Female Musician Academy
Quick description: “Make great music, connect with your audience, and grow your business.”
Target audience: Female musicians
Founder: Bree Noble
Website: femalemusicianacademy.com
Products: Online courses

Mom’s Fitness Boutique

Name: Mom’s Fitness Boutique
Quick description: “Core/pelvic floor retraining, full body conditioning and most importantly… emotional support during the most vulnerable time in your life.”
Target audience: New moms
Founder: Terrell Baldock
Website: momsfitnessboutique.com
Products: Online courses, coaching

Media Maven

Name: Media Maven
Quick description: “Connect instantly with thousands of ideal clients in minutes… instead of months!”
Target audience: Small business owners
Founder: Christina Nicholson
Website: mediamavenandmore.com
Products: Online courses

Z Design

Name: Z Design
Quick description: “I take the crap out of scrapbooking.”
Target audience: Scrapbookers
Founder: Cathy Zielske
Website: cathyzielske.com
Products: Online courses, templates, and tools

Violeta’s

Name: Violeta Nedkova
Quick description: “I can help you do what you love and do it in your own way.”
Target audience: “Creative rebels who are tired of conforming to everyone else’s rules and ready to kickass in your own way”
Founder: Violeta Nedkova
Website: violetanedkova.com
Products: Online courses, e-books, coaching

NovelBits

Name: NovelBits
Quick description: “The #1 Top Resource For Learning Bluetooth Low Energy (BLE)”
Target audience: Developers wanting to master BLE and Bluetooth 5
Founder: Mohammad Afaneh
Website: novelbits.io
Products: E-books, online courses, coaching

Strengthlete

Name: Strengthlete
Quick description: “I will show you how to rewire your brain, process your stress without using food, and build a healthy relationship with food — so you can be a boss in the office and beast in the gym”
Target audience: People looking to “find the balance between being in shape and your career”
Founder: Joe Nissim
Website: strengthlete.com
Products: Coaching

CRK Training

Name: CRK Training
Quick description: “I help people … become more balanced and confident riders”
Target audience: Equestrians looking to improve their riding skills
Founder: Callie King
Website: crktrainingvideos.com
Products: Online courses

EDM Tips

Name: EDM Tips
Quick description: “Improve your EDM production skills”
Target audience: Electronic dance music producers
Founder: Will Darling
Website: edmtips.com
Products: E-books, online courses

The Contract Shop

Name: The Contract Shop
Quick description: “Legal templates and courses for creative entrepreneurs, online course creators, consultants, coaches and more”
Target audience: Creative entrepreneurs
Founder: Christine Scalera
Website: thecontractshop.com
Products: Courses, templates

Human Vortex Training

Name: Human Vortex Training
Quick description: “Get stronger on & off the bike, return from injury, and make the most of [your] time to ride & train”
Target audience: “Riders who are done dabbling, and ready for results”
Founder: Menachem Brodie
Website: humanvortextraining.com
Products: Coaching

Go Rattle the Stars

Name: Go Rattle the Stars
Quick description: “I help creative business owners create a solid social media strategy so they can reach their target audience — and get real results!”
Target audience: Creative business owners
Founder: Brie Kirbyson
Website: gorattlethestars.com
Products: Online courses

Meal Mentor

Name: Meal Mentor
Quick description: “Don’t lose hours planning meals yourself, let Meal Mentor plan your week”
Target audience: Parents juggling work, family, and the ever-growing to-do list
Founder: Lindsay S. Nixon
Website: getmealplans.com
Products: Coaching, courses, e-books, memberships

Arianna Taboada

Name: Arianna Taboada
Quick description: “I help women entrepreneurs, founders, and freelancers design a maternity leave plan that meets their business model and personal needs”
Target audience: Self-employed women preparing for maternity leave
Founder: Arianna Taboada
Website: ariannataboada.com
Products: Coaching

Isiah McKimmie

Name: Isiah McKimmie
Quick description: “Creating loving relationships, deep intimacy, and whole-hearted sex … through practical tools, science-based advice, and a rock-steady belief that you are not broken”
Target audience: Couples and individuals wanting to deepen their intimate relationships
Founder: Isiah McKimmie
Website: isiah-mckimmie.com
Products: Coaching, courses, e-books

Greater Than Rubies

Name: Greater Than Rubies
Quick description: “I help women all over the world feel more polished and confident through daily outfit tips, individual coaching, and events”
Target audience: Women of all ages
Founder: Caitlin Skidmore
Website: greaterthanrubies.net
Products: Guides, events, coaching

Phyzzle

Name: Phyzzle
Quick description: “Learn how top math, science, and engineering students ace their exams and crush their courses, without the stress, frustration, and long hours we’re all accustomed to”
Target audience: College students
Founder: Tom Miller
Website: phyzzle.com
Products: Courses, guides

Freelance to Win

Name: Freelance To Win
Quick description: “Learn what it really takes to be a successful freelancer”
Target audience: Aspiring freelancers
Founder: Danny Margulies
Website: freelancetowin.com
Products: Courses

The Inertia Project

Name: The Inertia Project
Quick description: “We help ambitious women conquer fitness anxiety and create lasting changes”
Target audience: Women looking to enhance their fitness
Founder: Genevieve Malone
Website: theinertiaproject.org
Products: Courses, coaching

Recording Revolution

Name: Recording Revolution
Quick description: “Create radio-worthy songs from your bedroom or home studio”
Target audience: Home musicians
Founder: Graham Cochrane
Product page: recordingrevolution.com
Products: E-books, courses

Introverted Alpha

Name: Introverted Alpha
Quick description: “We help thoughtful men attract women naturally without being someone they’re not”
Target audience: Single men
Founder: Sarah Jones
Website: introvertedalpha.com
Products: E-book, courses, coaching

Comme une Francaise

Name: Comme un Francaise
Quick description: “The only place to learn to both speak real French, not textbook French, and understand French culture so you can cultivate your inner Gaulois(e)”
Target audience: Francophiles
Founder: Geraldine Lepere
Website: commeunefrancaise.com
Products: Courses, subscriptions

Viral Message Lab

Name: Viral Message Lab
Quick description: “When you’re about to dedicate months or even years writing a book or sharing a talk, wouldn’t it be nice to be certain that you’re about to embark on something people LOVE?”
Target audience: Ambitious professionals, business owners, entrepreneurs, and “people trying to change the world”
Founder: Ryan Hildebrandt
Website: viralmessagelab.com
Products: Courses, coaching

Rice Lean

Name: Rice Lean
Quick description: “The ultra-simple, millennia old, and crushingly powerful Asian secrets — that help you lose half a pound a day naturally!”
Target audience: Weight loss seekers
Founder: Leslie Chen
Website: ricelean.com
Products: Coaching

10X Travel

Name: 10X Travel
Quick description: “Leverage the power of points and miles to make their travel dreams a reality”
Target audience: Travel junkies
Founder: Bryce Conway
Website: 10xtravel.com
Products: E-book, affiliate partnerships

Successful Fashion Designer

Name: Successful Fashion Designer
Quick description: “Further your fashion design career by gaining confidence in Illustrator”
Target audience: Fashion designers
Founder: Heidi Marie
Website: successfulfashiondesigner.com
Products: Courses

A Mother Far From Home

Name: A Mother Far From Home
Quick description: “Join tens of thousands of mothers to get tips, resources, and encouragement that’ll take the chaos out of life with your kids”
Target audience: Moms
Founder: Rachel Norman
Website: amotherfarfromhome.com
Products: Guides, e-books

Byte by Byte

Name: Byte by Byte
Quick description: “Your one-stop shop for acing your coding interview”
Target audience: Job-hunting coders
Founder: Sam Gavis-Hughson
Website: byte-by-byte.com
Products: Coaching, e-book

Optimize Yourself

Name: Optimize Yourself
Quick description: “Learn how to master your time, energy, and attention … [and] start treating yourself better than your technology”
Target audience: Creative professionals
Founder: Zack Arnold
Website: optimizeyourself.me
Products: Courses

Personality.Media

Name: Personality.Media
Quick description: “Video coaching agency which helps online entrepreneurs craft engaging videos”
Target audience: Busy entrepreneurs
Founder: Jessica Eturralde
Website: personality.media
Products: Coaching, services

Get Style Confidence

Name: Get Style Confidence
Quick description: “I save the day by digging into who YOU truly are to create a gorgeous style on the outside that perfectly expresses who you are on the inside”
Target audience: Professional women
Founder: Hilde Fossen
Website: getstyleconfidence.com
Products: Courses, coaching

Speak English with Christina

Name: Speak English with Christina
Quick description: “Get the reflexes to finally feel fluent speaking English”
Target audience: Non-native English speakers
Founder: Christina Rebuffet
Website: christinarebuffet.com
Products: Book, courses, coaching

_

You can start an online business

We just showed you dozens of online businesses, all started by actual, real-life people.

Now here’s what you need to know: If they can do it, so can you.

Businesses like these don’t take a Harvard MBA to get started. They don’t take years of business experience, either. All they take is an answer to two questions:

1. What am I already good at?
2. How can I package that skill into something that people will pay for?

At GrowthLab, we’ve helped hundreds of students find the answers to these questions and start online businesses of their own — including many of the entrepreneurs on this list. Now, I want to give you the exact same framework that we give our students with our free guide:

Finding Your Successful Online Business Idea

In the guide, you’ll learn:

• How starting with “ideas that suck” can lead to big breakthroughs
• The 4 questions you can ask if you’re really stumped on finding an idea
• A 4-part Demand Matrix that’ll determine how much you can charge and how many people will buy your product

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