Find An Idea

You can build a different kind of business

Today is a great time to start a business.

For the first time, you can create a business and serve the roaring ocean of customers on the internet:

  • A business that pays you to live the life you’ve always wanted — even while you’re sleeping
  • A business that gives you the flexibility to control your own hours — so you can travel with a laptop, or scale up with systems and employees
  • A business that gives you the confidence to share your passion with the world — even if you don’t know what it is yet

Notice — you don’t have to raise $25mm in venture capital. And unlike 10 years ago, you don’t have to spend hundred of thousands of dollars on servers or retail space.

In fact, the first version of my business cost about $8 — for my domain!

Just think about what people had to do in the past. How many people had to spend years buying equipment…then ads in the yellow pages…and then waiting for people to walk through their door? How many business owners would hope and pray and wait 30 years for some journalist to write about them? And if it didn’t happen…well, that’s just the way it was.

Today, things are different. We don’t have to wait and pray for our big break. There’s no gatekeeper. You don’t have to wait for Oprah, or some Today Show producer to call you. We have unlimited access to the largest audience in the history of this planet — the people on the internet.

They want to hear from you. In fact, many of them will pay you to solve their problems.

Maybe you’re the friend who always helps people with relationships. Maybe you know Excel like the back of your hand. Or you train dogs, or know how to organize your apartment, or you have awesome style.

You can turn those skills — the skills you already have — into a profitable business.

You don’t need to raise millions in venture capital. You don’t need a Harvard MBA. And the power of the internet means you don’t need to buy 50 servers or hire 20 people. All you need to get started is a good idea.

Once you find the idea and your first few customers, you can scale and grow. You can automate, create sales funnels, and build systems that make you money even when you’re at the bar or off spending time with your kids.

Your small idea can turn into a profitable business that sells for you 24/7.

I know, because I’ve done it.


I’m Ramit Sethi, a New York Times best-selling author, and I’m here to help you grow a different kind of business.

I started getting into business while I was studying technology and psychology at Stanford. Since I came from a middle-class family, the only way I could afford college was to pay my own way. That’s when I built a system to apply to 60+ scholarships. My hard work paid off and I earned enough to attend Stanford. But when I got my first scholarship check, I invested it in the stock market…and immediately lost half my money. Oops. That’s when I decided to learn how money really worked.

Rico Suave at Stanford

Rico Suave at Stanford

While I was studying psychology and human behavior at Stanford, I kept seeing these “tips” that financial experts threw around — like “Keep a budget” and “Stop spending money on lattes.” Then it struck me: experts loved to tell people what to do…but nobody was actually doing it.

Be honest:

  • Almost nobody keeps a budget.
  • Almost nobody wants to cut back on lattes.
  • Who wants to be told what they CAN’T do with money—no new shoes, no vacations, no going out with friends?

Instead of saying “no” to spending on everything, I wanted to use money to say YES. I knew there was a better way to live a Rich Life—if we could use psychology to focus on what actually works. Not just for personal finance, but all aspects of life: money, careers, relationships, business, fitness and more.

Since then, I’ve written a New York Times bestselling book, been profiled in a 6-page Fortune article and pictured next to Warren Buffett Forbes Magazine. My other blog I Will Teach You To Be Rich has over 1 million readers. I’ve also been featured by a long list of media, including the Wall Street Journal, ABC News, NPR, Fox Business, PBS, CNBC and more.

But most importantly, the company I started has more documented success stories than anyone else I know of—more than 20,000 at last count.

I’m not telling you this to brag, but to focus on how we can help you.

If you’re like me, you’ve seen a million sites promising get-rich-quick results, posting inspirational quotes, and focusing on minutiae of starting a business:


GrowthLab isn’t about untested theories. You won’t find airy-fairy quotes about singing kumbaya around a fire. We only publish battle-proven strategies discovered by our team of successful entrepreneurs, our students, and the friends we’ve made building this company from a tiny blog to a multi-million dollar business.

You will find the material, tools, and exact strategies to launch a business and grow it:

  • FREEDOM: They let you work from wherever you want to. For example, all I need to run my business is a laptop — anywhere in the world.
  • AUTOMATED: Once you set them up, you can build systems so your business keeps selling — even if you’re asleep or on vacation.
  • SCALE AS BIG AS YOU WANT TO: Some people prefer to keep their business small. For some, that means an extra $1,000/month (or $10,000/month). Others want to grow their business big, building a team to scale to to millions of dollars a year. We can help you at every level since we’ve been there.

When you launch a profitable business, it’s magical

When you get your business up and running and see your first customer buy, it’s magical.


You realize if you can get 1 person to buy, you can get 5. And if you can get 5, you can get 5 per day. And now, you’re off to the races. As I always say, it’s not magic, it’s math.


So how do you get started?

We start with psychology by tackling the common “invisible scripts,” or hidden beliefs, that we share. Most people skip these!

“I don’t have an idea.”

How are you supposed to come up with an idea that hasn’t already been done a thousand times before? And even if you do come up with an idea, how do you know it will work? Who wants to spend a ton of time on an idea that might fail — leaving you worse off than when you started?

“I have no idea what to sell or how to even begin to formulate such an idea. I also feel I don’t have sufficient information to offer someone to even sell them anything.”

— Andrew A.

“I have a lot of things that I am “good enough” at, but I don’t feel like I have any that I’m good enough to sell.”

— Joshua

I don’t want to invest months of work building something that flops. How heartbreaking is it to spend months setting up a website, building social media profiles, writing posts…only to discover no one is interested? Or worse, to find out people claim they “love” your free stuff…but when it comes time to pay, they mysteriously disappear.

“It’s been about six months now since I started and I still have yet to produce even the minimum viable product, I haven’t started talking to potential customers or doing any of the research, and basically I’m no closer now than I was six months ago.”

— Mike N.

“Why would anyone buy from me?”

There’s already a ton of information out there. Why would anyone choose you over all these other people? Some of them have had websites for years. They have way more traffic, more connections, more money. Why would someone choose you? How would they even find you?

“It seems like, for every idea I have, there is already someone else out there doing it and I’m not sure how I’d differentiate myself. I feel like I’ve already missed the boat, and I don’t know how to move forward.”

— Heather M.

“I don’t know where to start!”

Where do I start? Ugh, there are a million websites about starting an online business. Some people tell us we NEED a Facebook page…then others tell us to ignore that advice. How do you know which advice to listen to? Who do you trust? Is it just a bunch of snake-oil salesman, or is there really anyone teaching out there who can prove they know what they’re talking about? How do I put the pieces of the puzzle together?

“I dont know what I need to have in place before I start. How much capital is required? Brainpower? Who do I hire to create the website?”

— Elleni D.

“I hate selling!”

Selling = sleazy. Does anyone really LIKE to sell? You see these over-the-top bottom-feeders online, and they’re always hawking some scammy ebook about creating ebooks. Why can’t you just do good work and get noticed? How can you start a business on your terms?

“I’m uncomfortable with marketing/selling myself online. I just think that if you create an amazing product, you should be able to tell people about it pretty basically and they’ll jump at the chance to use it.”

— Jackson R.

“It’s not a good time right now”

How much time will this take? Who has the time to start another project? Especially if you’re not sure it’s going to succeed? Maybe one day when you have more time.

“I have way too many things to spend my time on and spending a huge amount of time on an online business would be a big sacrifice, and if nothing came of it I’d feel like I just wasted my most precious resource which I could have spend on better things.”

— Dan K.

So first, we’ll tackle the psychological barriers that others skip.

Then, we’ll show you the exact tactics and tools we use to run our business, including how to choose a profitable idea (and test it before you spend lots of time and money). Plus, tactics for amazing marketing to find customers who are delighted to pay.


And finally, growth, including our traffic and conversion strategies, copywriting case studies (that have generated millions of dollars), and even advanced strategies on growing your team and automation systems.


This is GrowthLab. We’re here to help you launch your business and grow it as big as you want — from a small side business to a multi-million-dollar empire.

Just one more thing. If you’re ready to start a business, you should be selective about who you learn from. There are a lot of people making big promises out there. Why should you trust GrowthLab?

The GrowthLab Promise

It’s important to know who to trust when you’re starting or growing your business.

If you’re like me, you’ve seen dozens of scammy sites promoting different “get-rich quick” schemes.

You and I have read blog post after blog post, only to discover that half the people are selling ebooks about selling ebooks about selli….

We get it. We’ve been there.

The GrowthLab team has been around for over 10 years. We’ve been written about in major media, including the New York Times and Wall Street Journal repeatedly. We’ve created products in multiple markets — personal finance, careers, negotiation, psychology, fitness, and food — and generated millions and millions of dollars.

Most importantly, we have over 30,000+ happy customers.
We know what it’s like to start a business. We’ve succeeded — and failed — hundreds of times in dozens of different industries. And, together, we’ve built a company that’s grown more than 20X over the last six years.


But ultimately none of that matters.  What sets us apart — what makes GrowthLab different — is the results our students achieve.

Like Bushra, a busy mom who went from no idea what to do to owning a business that made her over $100,000 last October.

Or Matt, who grew his email list from 46 subscribers to over 1,000 in just a few weeks using our techniques.

So here’s our promise to you:

  1. 98% of the material we publish will always be free.
  2. We’ll show you strategies that we’ve used ourselves, including the nitty-gritty details of how to implement them the right way
  3. We will always be 100% transparent with what is and is not working. We will never create a product that we would not be happy for our parents, our friends, or our children.

Welcome to GrowthLab.


Founder and CEO
January 4, 2016

Looking for more?

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Meet Erin

The fitness instructor who tweaked her approach and made more in 2 weeks than the entire previous year

Meet Tom

The physics tutor who landed his first 500 subscribers and killed his inner “wantrepreneur”

Meet Selena

The introvert who 13X’d her income and became a leader in her industry

Meet Bushra

The busy mother of 2 who went from no business idea to earning $50,000 in July

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