Forget going viral. Here’s how to create work that lasts forever
Why do we focus so much of our energy on the short term? Book sales, like products, require a bit of a...
Ryan Holiday
Ryan Holiday's latest book, Perennial Seller: The Art of Making and Marketing Work that Lasts is a meditation on the ingredients required to create classic books, businesses, and art that does more than just disappear. You can join the 80,000 people who get his weekly articles.