The secret to writing emails your audience will love? Serve, don’t sell.
When you focus on writing emails your audience is actively excited to open, selling becomes the easy part.
Copywriting
What is copywriting, and is it right for you?
Copywriting is a powerful tool to help launch your career and/or grow your business.
“Let’s touch base” and 6 other phrases we need to stop using in emails
Just wanted to touch base on 7 phrases you should stop using in emails. If you have the bandwidth, I’d appreciate you...
4 steps to creating your WordPress sales page in a weekend
You don’t need a fancy page or to hire someone. You can make a sales page that works on WordPress with a...
How to write product descriptions that make your customers scream, “Shut up and take my money!”
The secrets to writing good product descriptions: Tell stories, talk like your customers, and other copywriting principles.
6-figure sales copy templates: Our formula for writing sales copy that converts
Get our proven templates for sales pages, landing pages, sales emails, and blog posts — plus a framework that will tell you...
Copywriter: Definition, skills, and how to get started
A copywriter uses their words to get inside the reader’s head and get them to buy. Here’s a breakdown of what exactly...
Landing page best practices: 6 things that actually matter for more leads
The best landing pages nail the headline and offer, among other landing page best practices that we’ve determined really matter.
How to write copy that’ll blow your readers’ minds
Learn exactly how to write copy that gets into your customers’ heads and has them clamoring to buy from you.
6 edits that turn a sales page from ‘good’ to ‘great’
Tired of only seeing examples of super-polished finished sales pages? Here’s the messy process that got them there.
The 6-part outline that the best sales pages have in common
Don’t start from scratch. The best sales pages usually have the same six-step outline.