Grow Your Business

Experts reveal: How to make your blog posts stand out

Get people hooked on your site

Having a blog is a war for attention. If someone manages to stumble across your site, you only have a few seconds to hook them. Otherwise, they’ll hit the back button and find what they’re looking for somewhere else.

If you want to know the exact strategies I’ve used to reach a million monthly readers, they’re available in a free guide, The Ultimate Guide to Remarkable Content.

Just enter your name and email below for instant access.

Turn your readers into loyal, lifelong fans

Here’s today’s question:

“How do I make my blog articles stand out?”

Now this one hits near and dear for me because as I was writing material on personal finance years ago, tons of other people were writing the same stuff. So how did I make my material stand out in the sea of sameness?

I’ll tell you what I learned. But first, I asked a few of my writer friends to share what they’ve learned.

Let’s take a look.

Kristin Wong is a blogger who has been featured in Lifehacker, Mentalfloss, and NBC News. And she uses stories to stand out.

Kristin Wong“Hands down a good story is what makes an article stand out. A good story can make even the most boring topic seem compelling. Personal finance topics put most people to sleep, so it’s my challenge to try and make those topics as accessible and engaging as possible. And I think telling a story is an effective way to do that.”    — Kristin Wong

Libby Kane is a personal finance editor who runs the YourMoney vertical over at Business Insider. She had an interesting take.

Libby Kane“Providing a unique insight or experience. If you’ve seen 25 articles sharing something you disagree with write about your take and why. If you had an epiphany that changed the way you think about something share it. If you got to do something other people don’t get to do. Say you visited an unusual place or attended a cool festival or got access to somewhere other people don’t get to go. You can bet people will be interested in reading about it.”    — Libby Kane

What’s my take in addition to these?

Write detailed, ultra-specific examples that other people will not take the time to do. Take a look at the case studies on Tim Ferriss’s blog or Steve Kamb’s Nerd Fitness site. Take a look at the automation articles that I’ve written on personal finance. All of these go into such extreme detail that frankly most other people wouldn’t take the time to do it.

Transform casual browsers into rabid fans

Now if you’d like to see how we hook people into becoming loyal fans, and eventually, paying customers, I have a real treat for you.

It’s called The Ultimate Guide to Remarkable Content, and if you enter your information, I’ll send it to you free.

Turn your readers into loyal, lifelong fans

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