Grow Your Business

Your (First) Move: An unusual tip for growing your list

Welcome to Your (First) Move: a new series in honor of our brand new book that asks established entrepreneurs for an actionable way to quickly kickstart a business. Today’s post: Géraldine Lepère.

To hear Géraldine Lepère talk about the customers for her business, Comme une Française, you would think she’s talking about her family.

“I love them. Truly. They have so much trust in me,” she said.

How much trust? One time a reader enjoyed her free stuff so much he sent her a check for $50. Not for a course or any product or coaching; just because he wanted to reward her.

So when it came time to celebrate her business’s fifth anniversary, she wanted to do something for her list that was true to the generosity of her community.

The Move: A “Generosity Contest”

How it works:

1. Announce your contest: Géraldine shot a FB live video asking her fans to tag one of their friends in a comment and explain why they thought that person deserved all three of her premium courses (value $600) for free.


2. Promote to your channels: She then sent the live video recording to all of her social networks and her 31,000 email subscribers — just in case some people weren’t online at the time, or didn’t happen to follow her on Facebook.

3. Pick a winner: The next day, Géraldine picked a winner and awarded them the free courses.

Result: 4,300 views, 264 reactions, 162 comments in 14 hours. And eventually, one happy customer: “I ended up picking a lady from Syria,” she said. “She was a refugee in France and she needed to learn the language to integrate.”

This type of contest is not only generous, but can introduce an entirely new set of people to your brand, products, and mission — perfect for getting out of any plateaus you’re facing. And Géraldine thinks the contest can work with a list of any size. “The early subscribers are crazy motivated. It could work with a list of 100 people,” she said.

“Your audience will know and appreciate you are just giving without any sort of personal reward. I think it’s much better than games and tricks for them.”

For more actionable ways to kickstart your business, be sure to pre-order a copy of Your Move: The Underdog’s Guide to Building Your Business.

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