Getting Started

The truth about customer research, from someone who knows

Learn how to stop worrying and love customer research interviews — from someone who has conducted thousands of them.

Need a kick in the pants to get you out of research mode and start building your product? Allow us.

A good landing page is a lead-generating machine. We’ll show you the definition and systems to build a great landing page today.

An entrepreneur walks us through her product launch in real time, from how she prepped for her launch to the final results.

How would you handle these 3 situations?

I love areas of life where everyone nods along, saying “Yeah! Duh, that’s so obvious”…but then doesn’t actually do it. I gotta...

One of the coolest phrases I learned from my parents was: “What’s the worst that could happen?” I remember sitting around the...

Let’s be honest. For most people, Fridays are a wasted day. Think of your typical workday on a Friday. It likely involves...

You ever notice how people answer a question about what they’re looking for… with what they DON’T WANT? I once had a...

Here’s today’s question: “What do I need to do to create my first website?” Good news. You don’t need to be a...

Since I started my business, Greater Than Rubies, back in 2012, I’ve had the privilege of speaking with thousands of women around...