Think Bigger

GrowthLab Live Philadelphia: Introduce yourself

We’re excited to see you in Philadelphia on September 13th!

To make the most of the event, we’re asking every attendee to do 3 things:

  1. Introduce yourself in the comments. Be sure to share a link to the business or project you are working on.
  2. Include one question you would like Ramit and our team to answer. The more detailed the better. Remember: you have access to the IWT team. Take advantage! An IWT staff member may follow up for additional context or information.
  3. +1 other questions. If you see someone else ask a question you’d like answered in Philadelphia, be sure to let the person know in the comments.

And if you have any questions about the event itself, the public post with all of the details is here.

We’re excited to see you in Philadelphia! Be sure to leave your comment below!

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There Are 23 Comments


Hi everyone! Sean Blanda here, EIC of GrowthLab. I’m excited to meetup in my (hometown!) of Philadelphia. Myself and GrowthLab staff will be in this comment thread. So please say hello and submit any question you’d like us to answer during the Q and A at the event!

Hey everyone! My name is Seth Hanes and I’m a Philadelphia-based digital marketer at a local agency and classical musician.

My question for Ramit & the IWT team:

When it comes to growing your lead acquisition efforts, are there any new strategies or tactics that have surprised you with how effective they have been?

I’ve watched with fascination as the team has doubled down on video content, Ramit selling from Instagram stories, etc. and would love to know what you’ve learned along the way.

My side projects include:

The Musician’s Guide to Hustling

—This blog teaches classical musicians how to get more gigs. I’ve launched one course to my list of about 1,500 readers and am currently developing my second course with a group of nine beta users that paid $50 each for early access. Launch date is TBD, but will likely be late September or early October.

Earn1K Biz – Marketing consulting work

—I did this full-time (with mild success) for a few years and now have gone back to doing it on the side. Clients are typically authors launching books or performing arts organizations who need help starting/growing their digital marketing efforts.

Learning the Music Business (podcast)

—This is just a project for fun on the side. I’m launching it in the fall and currently have a senior editor who covers entertainment for Forbes, a co-founder of a classical musician management company, and a marketing director for a country music label booked as guests. Any podcast advice is welcome!

Link TBD

Hi. I’m Matt.

I’ve taken several IWT courses and attended the second Forefront event.

I help people in the architecture, engineering, and construction industry write better proposals to win large government contracts.

My website is

Here are a few questions:

1. Right now my funnel includes five launches and over 120 emails. I have “best of” emails in between my launches. Does your funnel consist of launch after launch. Or are there different emails in between? It is my understanding that all new IWT subscribers go through one funnel. I’d like to get a better grasp of what you’ve learned about structuring a large autoresponder sequence/funnel.

2. I launched my first entry level course at $79. I converted 4% of my list. Based on what I learned in ZTL, I raised the price to $299. Subsequent launches converted between .8 and 2%.

I’m selling to lower level employees who will just pay $79 out of thier pocket. But for $299, they look for their company to pay. And that means asking their boss to cough up money.

The average lifetime value of one of my customer is around $1,500.

If you are converting at 4% on a $79 product, you’d have to 4X the price at 1% conversion to make the same money. But from a lifetime value standpoint, isn’t leaving that remaining 3% on the table bad business sense?

I’d like to learn more about the origin of Ramit’s price raising philosophy.


I have taken quite a few of Ramit’s courses and am in the early stages of ZTL and looking to commit 5 hours a week to it and work on it slowly and have a long term perspective.

I know the advice is to focus on the current stage but since I have this opportunity wanted to ask a question that’s on my mind. I am a private person and the idea of having an online business without attaching it to my personal identity is very appealing.

There are some successful examples like J Money in the personal finance world and there are a couple of articles (examples below) on the pros and cons. I wanted to get the IWT team’s take on it.

Thanks and excited for the event.


P.S. I am aware that I would be very lucky to get any customers or attention but just want to understand the risk reward and the odds I would face by not having a face associated to the website

Stephanie gregerman

Hi everyone, I’m Stephanie.

I’m completely new to the GrowthLab and I’m just starting to formulate a business concept based on my years of corporate communications/tech writing experience.

My question: how do I conduct market research on my concepts when I don’t have a list of names yet? I’ve asked a few of my current co-workers what they thought about my rough ideas, but it doesn’t seem complete enough.

Thanks so much and looking forward to meeting everyone in a few weeks.

Hi, I’m Xiao

I teach chess on the side, and has been getting decent word of mouth referrals locally and a few students online. I’m trying to decide the next steps of growth, but struggling with directions.

I teach beginners up to rating 1000 (~40th percentile), it takes some effort to educate parents about the rating system as well as the process to improve (parents wants to see hockey stick rating growth).

Question: I’m in favor of producing more content (chess materials for students, and psychology for parents) for free and selling access of my time. In terms of this strategy, where should I put my attention to?

Thanks and looking forward to meet everyone in Philly next week!

Hi I’m Cat!

I’m a Nerd Herder which means that in the day I oversee adult programs that promote play and curiosity at the Franklin Institute and by night I work on mentoring new Nerd Nite bosses around the world. (This is a new role, I used to program for Nerd Nite DC for the last few years and then decided to give up the ridiculous commute and to help out the corporate side of Nerd Nite to grow the network!)

I’m also a tried and loyal Dream Job student. It helped me excel during one of the hardest times in my life and continues to help me in networking.

Many people have told me I should consult with my background experience but I don’t know what that looks like or if I have the risk tolerant nature to do it.

Questions: How can I test my risk tolerance to see if I can position myself as an expert in my field and consult? Also is this a huge conflict of interest in a museum field? Is there a viable market considering other institutions are non-profit?

Thanks for coming to Philly Ramit and all those who are attending. Looking forward to some intriguing conversations 🙂

What’s up?! I’m excited to join everyone in Philly. This just so happened to be perfectly aligned with one of the few times I’m in the USA, so it was a no-brainer! One of my team members will be joining me too. Looking forward to SO MANY cheesesteaks…

1. I run an online coaching company called WODprep that specializes in helping CrossFit athletes learn new skills. I’m actually going to be wrapping up a major launch during the conference on Thursday, so it will be a perfect way to test my business systems. You can learn more about my WODprep at and we are also under “WODprep” on IG, FB, and YouTube.

Currently, I live in Tokyo, Japan on a military base. My wife is a helicopter pilot for the US Navy and flies what most people call a “blackhawk”.

2. I’ve noticed that Ramit is the face of 100% of every single course that IWT and GrowthLab sells. Admittedly, I am not the best expert at a few topics that my business helps solve (ie: more advanced things like nutrition and shoulder mobility things). In the past, I’ve hired some of these experts to help me craft, format, and execute my coaching courses. Often times, they get even more video time than I do, but they are still “WODprep Coaches” (ie: not operating under their own separate brand or anything).

In order to help these creators take ownership in their developed course and it’s coaching, and also capturing their entrepreneurial desires, I’ve done a 70/30 revenue split as their compensation. The biz gets 70% and they get 30% off the top.

Is this a terrible idea? Should I be the only one publicly-facing in my business? It seems like Ramit is very much the only person on camera in 99% of his products, but I know there are a bunch of experts behind the scenes helping and creating the content.

I’d love to hear some feedback about my (potentially dumb) decision.

FYI: Despite the 70/30 split these courses are still very profitable for the business. I don’t pay these coaches any extra despite the revenue split.

+1 for this!

Admittedly, it pretty much aligns with my question about being the “face” of a company by way of only featuring the CEO in the courses we produce. Very interested to hear the answer, even though I am not shy about being on camera. 🙂

Hi everyone! I’m a social media and marketing consultant and content writer for executives. Clients include authors, angel investors and stylists. I’ve been able to build a pretty good business (6 figures) from word of mouth alone, with business very consistent for three years. I’m working behind the scenes to get it to the next level, with a much better website and lead funnel, etc.

My question for Ramit: Have you ever dealt with the loss of a business relationship while building IWT and Growth Lab, and how have you recovered emotionally? I ask this because my business partner and I parted ways earlier this year. Fortunately it was still in the let’s-work-together-and-see phase (and was in that phase for a year), so there was very little financial loss when it ended. The business was mine to start with and brought him onboard, and when the partnership ended I was able to bring most of the business with me. The emotional toll has been rough; this person was a very trusted friend and without getting into details, they abused that trust profoundly. I’m struggling to let it go from an emotional standpoint.

*As I write this, I must add that I unfortunately cannot make it to the event. I had made plans to travel via Amtrak from Virginia Beach to Philadelphia, and Amtrak has cancelled my tickets into and out of Philadelphia. I’m so disappointed that I won’t get to meet everyone and attend, as I’ve so been looking forward to it!!

Hello to all, my is Charles and I started the ZTL course back in February of 2018. My business is helping people through their career search process (I know, very high-level and perhaps not niche enough). I went with this idea based on I find writing a resume, looking for a job, interviewing, compensation negotiation to be easy so I want to help others.

My question for Ramit is this: A lot of successful people are that because they focus on their 1-2 strengths and maximize the hell out of those strengths (something I’ve noticed/heard via Tim Ferriss podcast). So what do you consider your 1-2 strengths to be & when IWT was in the infancy stage how did you go about juggling everything (creating content, outreach, creating email campaigns, updating the website with items like opt-ins)?

Chris Schoonhoven

Hello, I work in eye care as a sales consultant to optical stores where I help them optimize their businesses. I enjoy my profession, however, I still wonder if I could create an on-line business that would provide me with additional income.

I have purchased other programs, but admit to having not purchased ZTL or 1k On the Side. Honestly, fear of failure is probably holding me back from making another false start.

My question would be how do you find the intersection of interest/passion and profitable opportunity when getting started?

Before/After work, I’d like to be energized about my side project and have the enthusiasm to want to see it through. So how can you find that idea so that, from the start, you’re set up to avoid the pitfalls of inertia or failure.

Looking forward to the event.

Hey everyone, I’m excited to be coming from Austin to Philly and thanks to modern technology, I’m literally writing and sending this en route from 37,000 feet.

I have a video production called LightShift Video and we (mostly I, with a few part time freelancers) support our clients with software tutorial/training videos, promo videos for businesses at all stages, video editing, and social media ad videos.


I’ve read IWTYTBR and have been following Ramit for about a year now via his IWT site and GrowthLab. I haven’t had the chance to take any courses yet, but making sure I am good and ready with a solid business foundation so I can put 110% into it when I do.

My fairly broad question for Ramit: Understanding there’s no magic bullet or shortcuts, and you “can’t cheat the grind”, what’s the best piece of advice (or approach you took) that has helped you bridge the gap from a “self employed guy with a few helpers” to several full fledged businesses with dedicated staff and increased revenue? I’m definitely at the former right now. I feel the technical and creative piece of my business is strong and my current value proposition is leveraging those two pieces to support SaaS and app developers’ needs for video marketing and demo content, so I can target more of a niche. I have an engineering and software background along with video production expertise and that seems like a unique mix to leverage.

I believe I also would be able to continue to scale using the gig/freelance economy as I currently do at a small scale, eventually pulling on full time in-house support via independent contract or full-time. The piece I need to improve on is content marketing, sales, and being able to get “out of the weeds” long enough to push hard for more clients and grow my business to more of an agency model. My goal is to put a significant amount more time into job proposals on freelancing sites and content marketing to attract and retain long term clients–I’m currently doing that now. Most of my clients are repeat clients from my early days of heavy marketing and proposal writing. I put most of my work mix into doing the work and hiring when we get overloaded and now I’m finding myself needing to pull new clients. Stay the course with proposal writing and build up content marketing channels, I assume, is a given, but do you have some other ideas to bridge the gap?

Looking forward to meeting the IWT team and as many fellow guests as possible tomorrow night!

LightShift Video

Hey everyone, I’m a Philadelphia native currently working as a Marketing Manager for a European IT/Telecom company.

I don’t have a business of my own (yet) but I am an avid fan of IWT and Growthlab so I wasn’t going to pass on the opportunity to meet Ramit and the Growthlab team and network over some great Philadelphia beers.

Question: What are the top 3-5 best practices to increase marketing qualified leads when your company brand recognition is slim to none and your marketing budget is virtually nonexistent?

For those asking about the best Philadelphia cheese steak… Steve’s Prince of Steaks is my favorite… can’t go wrong with a wiz or american with… and if you are feeling extra adventurous get double meat with both cheeses and have your mind blown.

Looking forward to meeting everyone tomorrow.


I’m living my Rich Life, in a salaried position making ~150k, no debt, with a good start on retirement savings, but I’d love to make double or triple that through a side income.

I have plenty of ideas (web businesses, maybe some high ticket consulting/freelancing) and a few unfinished starts.

The steady paycheck makes the “need” or “desire” to achieve more tougher to come by for me, especially knowing the work involved, or that is what i tell myself. How to get past this success ceiling in my head to just focus and finish something?

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