How to get people to open and read your emails

In the course of 12 years of sending millions of emails, we’ve discovered that there are 7 critical elements to getting people to open and read every message you send.

We go over those elements in a free report, The Ultimate Guide to Email Copywriting.

Just enter your name and email to get access. ↓

Today’s question is:

“How can you get people to open and read your emails?”

The truth is, it’s not easy. Just think about life on a day to day basis. People like you and me, we’re bombarded with promotions, blog posts, Facebook messages, all kinds of stuff.

At GrowthLab, we send millions of emails a month, and we’ve studied what works very carefully. We tried a number of different formats:

• Newsletters
• Roundups
• Short emails
• Emails with more than 1,000 words

The ones that work the best had seven key elements. I want to give those to you right now.

1. An intriguing subject line
2. A personal greeting in the name field
3. An opening line that hooks people
4. Some interesting story or lesson
5. A call to action — what do you want the reader to do?
6. Personal sign off
7. A P.S. — an overlooked but critical part

Get a free masterclass on writing great emails that get opened and read

I can go on and on for days about each of these. Instead, I want to send you a handy guide on the the most important lessons I’ve learned about these 7 elements. It’s called The Ultimate Guide to Email Copywriting.

Just enter your name and email to get access. ↓