Grow Your Business, Video

How do I get people to open and read my emails?

How to get people to open and read your emails

In the course of 12 years of sending millions of emails, we’ve discovered that there are 7 critical elements to getting people to open and read every message you send.

We go over those elements in a free report, The Ultimate Guide to Email Copywriting.

Just enter your name and email to get access.

Get The Ultimate Guide to Email Copywriting

Today’s question is:

“How can you get people to open and read your emails?”

The truth is, it’s not easy. Just think about life on a day to day basis. People like you and me, we’re bombarded with promotions, blog posts, Facebook messages, all kinds of stuff.

At GrowthLab, we send millions of emails a month, and we’ve studied what works very carefully. We tried a number of different formats:

  • Newsletters
  • Roundups
  • Short emails
  • Emails with more than 1,000 words

The ones that work the best had seven key elements. I want to give those to you right now.

  1. An intriguing subject line
  2. A personal greeting in the name field
  3. An opening line that hooks people
  4. Some interesting story or lesson
  5. A call to action — what do you want the reader to do?
  6. Personal sign off
  7. A P.S. — an overlooked but critical part

Get a free masterclass on writing great emails that get opened and read

I can go on and on for days about each of these. Instead, I want to send you a handy guide on the the most important lessons I’ve learned about these 7 elements. It’s called The Ultimate Guide to Email Copywriting.

Just enter your name and email to get access.

Get The Ultimate Guide to Email Copywriting

You Might Also Like

Grow Your Business

How to raise your prices (without causing a customer riot)

The first step to raising your prices: don’t panic. It’s not as hard as you think.

Grow Your Business

4 outreach emails every entrepreneur will write (and how not to screw them up)

Every entrepreneur has to write to their favorite influencer, get advice, or maybe even pitch a journalist. Most entrepreneurs are also terrible...

Grow Your Business

Information product marketing: How we sell $1 million worth of information products online

When it comes to marketing an information product, there are three options: affiliate, paid, and inbound/organic. Here’s how we learned what works...