How to stand out from all the noise and build a profitable business
Whether it’s fitness, weight loss, dating, writing, or personal finance, a crowded niche isn’t a bad thing. It’s a sign of a healthy market and a huge demand.
The key to avoid becoming just another face in the crowd is to nail your positioning. To help you, we put together a FREE report. In it, we show you how to create an irresistible offer that your market can’t wait to buy, plus how to get customers for life.
Just enter your information below, and I’ll send it to you right away. ↓
Guarantee that your business stands out in a crowded market
Today’s question is from Invincibles.
“We launched an online business and are wondering, how do we differentiate ourselves from all the others talking about the same topics?”
This is something that rings near and dear to me. I’ve had to think about it a lot as I was in personal finance, careers, entrepreneurship, and other highly competitive niches.
So I could spend all day talking about this. But instead, I’m going to give you a few examples of how to think about it.
The uncomfortable truth about differentiating yourself online
If all you say is, “Hey, save 10% of your money and sign up for my newsletter,” why would I? Other people say the same thing. They have more experience, they have a better looking website, and maybe they’re more attractive. Who knows? But it’s an uphill battle.
Instead, I took a different perspective on the whole space. I said, “Look, keeping a budget and telling people to stop spending money on lattes doesn’t really work.” It was a different philosophy, and I started writing accordingly.
That gave me a different writing style.
I had a certain voice. I used curse words. I made fun of people. I used examples like going out to a bar.
That doesn’t resonate with certain audiences. They left, but other people became more attracted.
Lastly, you can target a different group than normal.
I was targeting young people who were slightly more affluent and wanted to live a Rich Life. They have a very different language and philosophy than a Midwestern couple with three kids does.
Compare me to someone like Mr. Money Mustache.
He talks about saving 60 to 70 percent of your income. His audience is very different than my audience. We have different philosophies, and we’re certainly using different styles.
So finance is one example.
An industry like fitness has so many more examples.
We don’t just have weight loss. We have weight loss for women and weight loss for women who just had a baby.
There’s also “scrawny to brawny” on how skinny guys can get muscle on them. And there’s Weight Watchers.
There are a million different ways to market the same thing. And we cover a lot of these positioning distinctions in our Call to Action course.
Dare to be unique
The key for you is to step back. Don’t think about what you want to tell the market. Go look at what the market is actually doing.
So if you’re in personal finance, make a little map. Who’s out there?
- Earning more
- Getting out of debt
- And much more
List them, break each down, and see where you have a unique perspective. Then make sure your copy and philosophy align with that.
All of this can seem a little arcane, so I want to give you one more example from one of our graduates.
Sarah Jones is in the relationship and dating space. If you think about relationship and dating, what are the first things that come to mind for online businesses in this space? For me, it’s scammy, sleazy, pushy, pickup.
She took a totally different approach.
She targeted an audience that was typically different than the usual: introverted men.
Then she focused on how she wrote. It wasn’t pushy and it wasn’t pickup. She wrote as a woman helping men become better at dating. It was much more calm and deliberate.
Why? Because that’s her style. And it appeals to her audience.
Stand out from all the noise and build a profitable business
You can appeal to your audience no matter what your market is. Whether it’s fitness, weight loss, dating, writing, or personal finance, a crowded niche isn’t a bad thing. It’s a sign of a healthy market and a huge demand.
The key to avoid becoming just another face in the crowd is to nail your positioning. To help you, we put together a FREE report. In it, we show you how to create an irresistible offer that your market can’t wait to buy and how to get customers for life.
Just enter your information below and I’ll send it to you right away. ↓