Grow Your Business, Video

How to drive traffic to your website

Get more traffic & leads to your website

If you want to get more traffic to your website, all you have to do is follow the 5 tactics in this free report, Getting Traffic & Leads.

Download your free guide to learn how to boost your website‘s traffic today

The best tactics to get traffic for your website

Here’s a question from Geoffrey. He asks:

“Have you learned that certain techniques are more successful than others for driving traffic to your website?”

This is actually a pretty complicated question, so I want to dig deep into it.

A lot of people will tell you, “You need to do SEO. You need to do PPC. You need to get on social media.” You need to do all this stuff.

It’s important to remember that there are different stages in your business. In each one of those stages, you can focus on different strategies and tactics.

But you don’t need to overcomplicate things in the beginning stages.

As an example, let’s say you want to start going to the gym. On your first day in the gym, you’re going to stretch, walk on the treadmill, and get an idea of the gym’s layout.

You’re not going to go over to the bench press and lift 225lbs for 10 repetitions. That wouldn’t be a great way to start working out.

Whereas, if you’d been training for awhile — let’s say you were an Olympic athlete — you already know how to stretch, and you know the layout of the gym.

Your workout is going to look very different than someone who is just beginning.

It works exactly the same way for strategies relating to traffic.

At different stages of your business, you can try different things, moving from beginner to more advanced later on. But you can’t do it all upfront.

For example, PPC, or “pay per click,” refers to paid advertising.

You’ve probably seen these types of ads on Google, Facebook, and Twitter. PPC is great for more advanced businesses because when you get it working, it’s very scalable and provides a predictable ROI.

For every dollar you put in, you might make two dollars, three dollars or even four dollars. It can be a really powerful tool to help your business grow.

But the downside is that you need to know your numbers. You need to know what your LTV, or lifetime value, is for every customer. You need to know your conversion numbers.

To really do PPC right, it also takes a lot of analytics. Sometimes, companies will even hire an entire team to do this work for them.

That’s why I recommend that you don’t start with PPC ads. You should really wait to do this because you can get free traffic in the early stages of growth.

Here’s another advanced online business topic: SEO or “Search engine optimization.”

SEO is when you type something into Google, results come up, you click, and you’re like, “Yes! This is exactly what I wanted.”

That’s an example of good SEO in action. This tool can be incredibly powerful for your online business.

Anytime that you generate leads or get traffic to your site from SEO, you’re getting really high-quality people coming to your site with what’s called “search intent.” All that means, in a nutshell, is that the person was searching for what you have to offer.

The problem with SEO is that it takes a lot of work. It’s also not directly in your control where you rank.

Google might change their policies or how they rank certain key terms. It also takes time for your site and posts to rank really well.  

The best recommendation I have for you on SEO is to write stuff people care about.

And in fact, you can get a ton of traffic from Google, even if you don’t look at keywords, title tags, or any other advanced stuff that other people will tell you to do.

The reason it works is because people will click on the posts they care about, and, if they find what they read valuable, they’ll come back.

My final recommendation for you to get more traffic to your site is to do guest posting.

This is one really effective way that you can start getting FREE traffic, right now. It doesn’t cost you money like PPC. It doesn’t require you to know your LTV, AOV, or your conversion numbers, like paid advertising does. It’s actually really straightforward.

No secret strategy, no cool, three-letter acronyms required.

Guest-posting just involves you going to sites that have more traffic than you do and saying, “Hey, I have something that I think your readers would find useful. Can I do a guest post for you?”

Don’t dismiss the importance of this. This is how I grew I Will Teach You To Be Rich to hundreds of thousands of viewers every single month.

So how does it work?

First of all, you don’t need to go directly to the A+ players in the beginning. That’s really important. Don’t go find the biggest blogger on earth and pitch him or her. It doesn’t make any sense, and you don’t have the credibility just yet.

You start off small, finding people who are one level above you, and you say, “Hey, I noticed that you have an audience that’s interested in this topic. I think that your readers will probably find this information useful.” Note: you would know this is useful for this audience because you would have taken the time to read their blog. That way you’d know the type of content they’re looking for.

And guess what happens in most cases? Most blog owners would love to feature content like this.

Not only is it useful to their readers but also it means they get to take a day off from writing.

As you get good at this, you will learn how to write better stuff. You will also be able to leverage this domino effect of reaching out to higher and higher bloggers.  

So for example you could say “Hi Blogger #2, Nice to meet you. I wrote something for Blogger #1. They loved it! Do you think I could write something for you?”

Then, you could do this again and again, and again.

You’ll keep moving up the chain, and, soon enough, you’ll be writing for massive sites.

I’ve used this same strategy to be able to write for The New York Times, Tim Ferriss’ site, and Lifehacker.

You can do exactly the same.

One final note. We’re talking about getting the right traffic to your site. Not just any traffic, but the right traffic.

Don’t just go to any blog. Go to the right blogs that have an audience like the one you’re looking for. It’s worth way more than trying to go to some gigantic site that doesn’t have the right people.

Now for more info on how to get more traffic to your site, click below. I put together a field report on some traffic generating strategies that you can use, starting today.

Getting traffic & leads to your website

If you want to get more traffic to your website, all you have to do is publish more frequently and share your links on social media, right?

I wish that were the case. If it were that simple, every website would have hundreds of thousands of visitors each month.

So, how do you generate high traffic and get lots of quality leads?

All you have to do is follow the 5 tactics in this free report, Getting Traffic & Leads.

Download your free guide to learn how to boost your website‘s traffic today

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