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How to grow your audience: Advice from GrowthLab YouTube

In our last YouTube roundup, we broke down our three-phase approach to growing your website by:

  1. Creating remarkable content
  2. Helping the right audiences find that content
  3. Turning content into customers for life

This time, we’re going to focus on phase two of that process, and look at some of the tactics other online entrepreneurs have used to grow their audiences.

In the first three episodes of our new YouTube series, Business Casual, we’ve talked to three online entrepreneurs — each of whom have grown their audience in a different way:

Jared Polin grew his audience of 800K+ on YouTube.
Ana Flores grew her audience by partnering with brands like Neutrogena and Disney (yes, that Disney).
Jenny Lachs grew her audience of 15,000+ through a Facebook group.

And the best part: we get to hear them talk about the process in their own words.

(Don’t forget to subscribe to our channel here.)

The secrets to a successful YouTube channel – Jared Polin of FroKnowsPhoto [23 min]

Jared Polin, founder of FroKnowsPhoto, has a little over 800K followers on his channel — and he’s built that audience little by little over eight years.

Today, Jared’s YouTube channel is the foundation of an online business that includes online courses, affiliate partnerships, and even merchandise. (And let’s face it: you know you’ve “made it” when people want to buy a T-shirt with your hairstyle on it.)

Jared’s biggest piece of advice for people looking to build a following on YouTube: Just make content.

“Day in and day out, make content. I get it that people are busy, but if you really want to create something you need to be consistent at it. You can take five minutes and speak to a camera. You can take five minutes and talk to your phone. You can take five minutes, talk to a microphone and make a podcast. Make content. Put stuff out into the world. You never know what’s going to take off.”

How to build relationships with popular brands – Ana Flores of #WeAllGrow Latina [19 min]

As the co-founder of Spanglish Baby, a successful blog for Latina moms, Ana Flores partnered with creators of books, games, and other products to promote their products to her audience. Now, she helps other Latina content creators tap into similar opportunities through her company #WeAllGrow Latina. The brand has partnered with little names like Mazda, Nescafé, and Neutrogena, just to name a few.

Ana’s advice for business owners looking to grow their audience by partnering with bigger brands and influencers:

  1. Show up, listen, and take it slow. It’s much easier for influencers to say “yes” to you when they know who you are. Don’t go in with the “ask” right away — take time to listen, and learn about who they are and what they’re about. Plenty of time to talk partnerships down the line.
  2. Know your customers. Knowing what brands make sense to partner with starts with knowing who your audience is and what’s important to them. The better prepared you are to say, “This is who I serve, and this is what they care about,” the easier it will be to make your case to influencers: “This is why you should partner with me.”

How to build and monetize a successful Facebook group – Jenny Lachs of Digital Nomad Girls [17 min]

Jenny Lachs wasn’t even trying to build a business when she launched her Facebook group, Digital Nomad Girls. But when a handful of members turned into 5,000 and 5,000 turned into 15,000, it became pretty clear that she had struck the holy grail of business opportunities: an unmet need that she was meeting.

Jenny’s top three tips for launching and running a successful Facebook group:

  1. Know your purpose. Know what you’re running your Facebook group for — and make sure your members know why it’s there, too.
  2. Take the lead. It’s your group, and you need to step up and take responsibility for how the group evolves.
  3. Engagement is everything. When you’re running a Facebook group, community and interaction are your product. As the leader, it’s your job to keep the interaction flowing. “Any community that isn’t engaged is basically dead,” says Jenny.

(P.S. for an interesting counterpoint to Jenny’s story, check out this post from our very own community manager, Diana Tower, about why a free Facebook community isn’t the magic bullet you think it is.)

BONUS: How to get your first 10,000 email subscribers [3 min]

You didn’t really think we were going to get through a post about growing your audience without talking about email subscribers, did you?

There’s a reason email is our favorite way to grow an audience here at GrowthLab: because email has the clearest ROI of any marketing tactic out there. You send an email, you generate revenue. Simple as that.

Two steps to focus on right now to start growing an email list from scratch:

  1. Write one great piece of highly targeted content and get it guest posted on someone else’s site.
  2. Create a lead magnet (that’s a little downloadable nugget) that people want badly enough that they’ll enter their email address to get it.

Is there an online entrepreneur you’d like to hear talk about how they grew their business on Business Casual? Shout them out in the comments below! And subscribe to our YouTube channel here to get notified when we post one of our weekly videos.

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