Grow Your Business

How to overcome your fear of starting an online business

I fell down at a bowling alley.

The best part of this video is that, seconds before I fell, I literally walked over to my friend, said, “Record this,” and handed them my phone, like I was some world-champion bowler. I wanted to get the video of me taking down this spare so I could brag on Instagram.

Unfortunately, things didn’t exactly go the way I wanted:

 

By the way, if you go wander over to my Instagram profile, this is the only one you’ll see:

Do you see how stupid this is?

Nobody talks about failure!

ALL of us are living these public lives of perfection, but below the surface, everyone is falling down, just trying to figure it out. All right, true. Maybe not falling down like dumbass Ramit.

But it’s so rare that people will actually talk about the REAL ways they’ve failed. Not fake failures (“I cared too much”), but real failures — the fear, doubt, and insecurity that come with trying something new.

When I started this site, I was incredibly nervous about getting emails from people questioning my credentials. I didn’t even have an answer! Not surprisingly, as soon as my site started building an audience, I got those exact emails: “So, teaching people to be rich? Are YOU even rich??”

Probably the most nerve-wracking moment in my entire business was in December of 2006, when I sold the first product on this site — a $4.95 ebook called Ramit’s Guide to Kicking Ass.

I knew people would be skeptical, so I decided to try to give people way more than they’d expect: I asked a friend to design beautiful custom cartoons for each page. I cut the price to $4.95. I even gave away half of it for free!

Unfortunately, my worst fears came true. The comments and emails exploded: “Oh, I see. I will teach RAMIT to be rich,” they wrote. “What a scam,” others wrote.

Can you imagine how this felt? After years of writing detailed posts, without ever asking for ANYTHING, suddenly a $5 ebook had made them turn on me?

You know what’s crazy? 8 years later, the commenters are just as harsh. Here’s an email I received just a few days ago:

copycritic

In the past, this would have eaten at me all week. Now, I take one look and cackle. There will ALWAYS be critics

The only difference is this time I didn’t feel that knot in the pit of my stomach. This time, I was confident enough in myself to brush it off and get right back to work. Today, a deep dive into the FEARS around starting an online business, so you’ll know how we can ignore the critics, focus on doing our very best, and be confident enough to laugh at our own failures.

Fear #1: What if I FAIL?

A few years ago, I was walking to lunch with my friend, and she stopped in a Lululemon store. I walked in with her and wandered over to look at some clothes. As I held up a jacket, she called out across the store, “HEY RAMIT. NICE WOMEN’S JACKET!!”

My ears were burning. I was literally so embarrassed, I’ve never walked back into that store 10 years later. How was I supposed to know it was a women’s jacket??

NONE of us wants to be embarrassed. In fact, wealthy people pay tens of thousands of dollars not to be embarrassed every year (can you think of at least 3+ different ways?). What I learned was that failures are almost always bigger in our heads than in reality. So I picked up a women’s jacket — so what?

Now, years later, I can laugh about it. So you launch a product and it doesn’t sell out. So what? This has happened to me MORE than once. (Did you know that?) So you applied to grad school and got rejected. Is your life over? (This also happened to me. Or when I got a D in one of my classes in college…or so many other failures I’ve had. Most people don’t know about these, either.)

Just like my bowling video, nobody likes to share their failures. We all live perfectly successful lives…on the surface. But inside, they eat at us. And over time, we get so burned by failing that we decide to give up the “child’s mind” where we used to try all kinds of new things. Now it’s just easier to not try anything new at all. Learn a new language? No, that’s too hard. Try that new workout? Ugh, what’ll happen if I’m the worst in the class?

It’s so easy to stay in the shadows. It’s COMFORTABLE there. Nobody looks at you, and nobody points at you and laughs. But you also never take a risk to stand out and try something new.

Which would you rather have? A safe life where nobody points at you…and you’re the same as everyone else? Or would you be willing to take a small risk — not a huge one, just a small one — and dip your toe in the waters of trying something new?

“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”
–Michael Jordan .

 

Most of us claim we want to take risks. But if you really did, you would naturally fail as part of the process. So — when was the last time you failed? A week ago? A month ago? Longer? In Gmail, I have a “Failures” tag, and if I’m not failing at least 4x/month, I know I’m not trying enough new things.

If the answer is “I can’t really think of an example,” maybe you’re not actually taking enough risks. You know what’s funny? When I launched my blog, and tried more entrepreneurial things, I still remember what people said: “Ha, what a ridiculous website. So when are you going to get a real job?”

Only NOW, after 10+ years of writing every single week, people hear I live in apartments in NYC and SF and they see me email ridiculous stories to a list of hundreds of thousands of people and fly across the country for last-minute ski trips, they say, “Wow. Running your own business. That must be nice.”

I didn’t do all this without failing. I did it because I knew failing was a natural part of growing.

Watch me go into details about how I handled more examples of failure:

Fear #2: What if I’m not an expert?

How many of us feel like imposters?

What if I don’t have the right credential? What if she has more experience than me? I didn’t go to the right college.

Imposter Syndrome is real, and it is crippling. So many of us waste our time chasing mythical credentials, waiting for the right day when we suddenly have a certificate from some random organization giving us permission to go out in the world and do what we’re here to do. And then what? Suddenly we find…uh oh, that degree didn’t matter as much as we thought. Now what are we supposed to do?

Don’t get me wrong. I’m a huge fan of education — not only did I study under some of the world’s best professors at Stanford, I continue to invest in my own education every day. But this idea that we all need more “experience” or “credentials” for EVERYTHING is just plain wrong. Take this email I got from a reader, Tom S., recently:

nocredentials

Notice how ANGRY he is. He’s outraged that I would DARE try to help anyone without the right credentials. This is an outdated way of thinking. Let me be blunt:

  • I’m not a CFP, but because of my online business, I’ve helped more people with their money than most CFPs ever will
  • I’m not a “certified career counselor,” but I’ve helped more people find Dream Jobs, and negotiate their salaries than almost any of them will (like these Dream Job success stories)

STOP THINKING YOU HAVE TO WAIT FOR PERMISSION!

WE DON’T HAVE TO WAIT FOR A GATEKEEPER TO RECOGNIZE US ANY MORE! This old idea of laboring for 30 years, waiting for some fancy Manhattan TV producer or agent to call us, and then “we’ll be successful” is archaic and wrong.

The most amazing thing is with a few simple tools — a website, an email list, and a little know-how about how to build an online business — you can sidestep them ENTIRELY and go straight to the people who want to hear from you!

There’s a TV network I know. They treat all of their guests horribly. They reschedule you over and over and act like they’re doing you a favor if they allow you the grace of appearing on their show.

Last time they called, I realized I’d rather write an amazing post for you than spend 4 hours preparing, traveling, and recording for a 1.5-minute segment. I told them, “I really appreciate the invitation, but I’m going to pass. Thank you again.” They were flabbergasted.

When you sidestep the gatekeepers and go direct, you have OPTIONS. If you want to start an online business and spend 5 hours/week to make a couple thousand bucks a month, great! If you want to go ALL IN and aim for 6 figures/year — or even $1,000,000+/year — I can show you how.

I don’t want to play in a world where I have to kiss these gatekeepers’ asses.

Instead, I want to play on an equal playing field. Measure me on the results I get for my students in launching an online business. If I get real results, I win. If I don’t, then I lose — and SO BE IT. I’ll take the risk on me, but I’m not going to wait 30 years for some aging producer to give me a phone call. I’ll make my own luck. Suck it, Tom.

Fear #3: “I need to figure it out first”

Like your elderly uncle who drinks too much on Superbowl Sunday and constantly talks about how he’s going to write a book once “he figures it out,” we ALL have a drinking probl–wait. No, I messed that up.

We all use “figure it out” as an excuse to TALK about what we want…but do nothing about it!

96% of IWT readers want to start an online business. How long have we been reading endless blog post after blog post, dreaming about generating automatic income?

How many Facebook photos of a friend sitting on a beach — on a Wednesday! — have we seen?

And yet, when we get the opportunity to actually start one, we do the most curious thing of all: come up with reasons it won’t work for us.

I’ve seen this time and time again when I launch a course. I’ll have readers following along with every exercise, commenting on every post, writing how excited they are to get started.

And when the course finally opens, suddenly we start second-guessing ourselves. “Will this work for me? I’m an international left-handed one-legged narcoleptic…what about THAT? Does your material address people like THAT??”

This is called Special Snowflake Syndrome, and these people will never join. They ask question after question until they find something I say no to — and then they can walk away, satisfied that “of COURSE this wouldn’t work for me.” What an interesting way to live life. To wait to “figure it out” until some day, things magically align 100% perfectly. When you have enough time, the perfect business idea, all your other priorities totally handled.

THIS NEVER HAPPENS.

Your life will never be perfect. Successful people take steps before they’re totally ready. They know that there will NEVER be a perfect time where you have nothing else on your plate. So they make time, and year after year, they invest in themselves.

No wonder when you look at a top performer, you say, “Wow, I could never do that.” Because most people never made the daily decisions he’s been making for years and years!

The great news is you’ve already been doing more than most people ever do: You read about how to improve yourself. Maybe you’ve tried a few strategies from IWT or other sites. When the chance is in front of you, will you take it?

The strategy I use to “figure it out”:

I write down ALL my invisible scripts BEFORE I have to make a decision:

  • I’m uncomfortable doing ___
  • I don’t have enough time
  • I don’t have enough money
  • Will this work for me?
  • What if I fail? Then I’ll KNOW I could never do this…

And for 15 minutes, I just sit down and say, What if I were perfect? How would I answer these questions? How would I make the time? Do I really not have the money, or do I just use that as an excuse / could I make changes in my spending?

If you honestly decide an opportunity is not right for you, great! At least you did it consciously. And if it is…you’re off to the races.

TO DO TODAY

I want to hear from you.

Instead of focusing on your fears, I want you to look ahead. So far, in just the last few days, we’ve already learned the truth about starting an online business, covered which type of online business to start, learned how I went from a $4.95 product to a multi-million-dollar business, done some basic idea testing to see if people like our business ideas, learned how to conquer self-sabotage, and learned about the systems to build an automatic income.

Now I want you to apply what you’ve learned. Fill in the blanks:

  • Before these posts from Ramit, I thought about online business as _____
  • Now I realize _____
  • I’m looking forward to _____
  • I’m nervous about _____, but I believe I can conquer that because _____

Leave your responses in the comments below. I read every single one, and I’ll respond to the best and most interesting ones.

Oops

 

UPDATE — New Zero to Launch course reviews!

Check this out, several Zero to Launch beta students have posted detailed reviews of the Zero to Launch course on their own blogs. You can hear all about their experiences — including pros and cons, and who the course is right for — in their own words. I’ll keep updating this list as more reviews come out:

I’ve collected more Zero to Launch reviews, direct from students here. Check them out.

Want to learn more about Zero to Launch? Join my exclusive waitlist to get case studies and your invitation to the course.

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There Are 144 Comments

Join The Conversation

Before these posts from Ramit, I thought about online business as my ticket to freedom.
Now I realize that an online business is, first and foremost, an opportunity to add value to the world.
I’m looking forward to being able to help a lot of people, and to trying something completely new and learning by doing.
I’m nervous about what my friends will say when they see me trying to start a business, but I believe I can conquer that because I know that I can put up with the discomfort of having others question me, and I know that if one or another of my friends is a real dick about it, I can stop being friends with them.

Before these posts from Ramit, I thought about online business as something I would do ‘someday’ when I was ‘ready’.
Now I realize I need to work on this now- in fact, this is the primary thing I want to spend my free time working on. I can tweak, and learn, and get better through doing.
I’m looking forward to helping somebody do something they were afraid to do (move to a new city or country), helping them make their own life better.
I’m nervous about sucking, I guess, but I believe I can conquer that because I know that showing up and putting action behind my ideas has always been a positive thing and there are so many great resources available to me to learn what I don’t know and improve myself and my product.

Jimmy Rhoades

Before these posts from Ramit, I thought about online business as only for a lucky few.
Now I realize I can try different ideas.
I’m looking forward to trying ideas out.
I’m nervous about not having enough time, but I believe I can conquer that because I never sleep anyway…

Before these posts from Ramit, I thought about online business as a business for coaches who would use it to make products based on their expertise. Now I realize it just an outlet for people to share what they love with the world in a way that makes them a profit. I’m looking forward to learning physiology Ramit uses for online business and implementing it into my products to make my students more successful. I’m nervous about putting myself out there but I believe I can conquer that because I will have a system, that I can execute with passion.

1. Before these posts from Ramit, I thought about online business as something I wanted to do but I didn’t know how.

2. Now I realize with the right materials and system I can learn how to do it.

3. I’m looking forward to starting.

4. I’m nervous about not being able to help people with what I know, but I believe I can conquer that because I believe in proven systems.

Before these posts from Ramit, I thought about online business as something that didn’t fit well with my strengths.

Now I realize I do have a legitimate product to offer.

I’m looking forward to finding a way to develop the product.

I’m nervous that I’ll become another in an endless series of people who exploit the broke and desperate, but I believe Ramit is going to cover that any day now :-)

Side note: In all seriousness, I do have my doubts about the legitimacy of offering a product for sale online. I was really struck by the Org Chem prof who helped people pass their class — that’s a legitimate, you-can-see-it-working result. My concern is that no matter how carefully, how thoroughly I construct my product — a thorough tutorial on breaking into one of the single hardest fields in the world — at the end of the day I’m still selling dreams to people who shouldn’t be spending money to indulge an unrealistic fantasy.

And I really do hope you address this fear some day very, very soon.

Hi, Kate. Thanks so much for your kind words. I plan to continue to post videos designed to remove some of the mystery from organic chemistry and perhaps to render the field more accessible, perhaps even more appealing – and less formidable – to students.

Before these posts from Ramit, I thought about online business as too expensive to start up and would take too much time to make it profitable (in addition to my day job).
Now I realize I don’t need a ton of capital to start an online business. I can provide information and services, rather than goods.
I’m looking forward to writing and integrating my desire to sell some homemade goods with other online services – maybe even an online course! Honestly, what I really want to do is get my own goat for my backyard, and make goat’s milk soap, make it look pretty, and sell it online and write about it too. I’d write a blog about my goat and my three-legged dog cohabiting in my urban backyard.
I’m nervous about putting myself out there online, for anyone to see what I’m producing, but I believe I can conquer that because succeeding will make any of that worth it, and it matters more than what random strangers on the internet think.

Before these posts from Ramit, I thought about online business as a guessing game. It is a big shiny object out there that I could never achieve. I will build a product or create a website and hope people will like it. If they don’t, I will fail and probably just give up. I would have to get more traffic, because obviously I don’t get enough for people to realize my brilliant idea.

Now I realize that I firstly must do a lot of research up front. I knew this internally, although I never knew a great way to do this. I also realize that even if I just make some stupidly small achievement… like 1 sale/month, if the right system is in place, I can tweak all the hard work I did up-front to improve my conversion rate or my product. In addition, I plan for failure. The good part of this is that I can learn from this test and tweak what I do to make it a learning experience in order to improve the system.

I’m looking forward to being able to share my knowledge with the world, even though I’m not the world’s leading expert. It doesn’t matter if I’m not even the best at my workplace – if I have an online platform to share from, I’ll reach more than most of my peers ever will.

I’m nervous about picking the wrong idea, but I believe I can conquer that because Ramit’s Zero to Launch will help me pick an idea and do research before I put in a lot of hard work developing the product. If the product fails, it won’t be because I chose a completely wrong product… it will be something I can tweak to leverage off my existing hard work. I’m also nervous about not being the best… but I believe I can conquer that because I can choose to ignore the nay-sayers, knowing that eventually I will be successful if I just keep learning, tweaking, and trying to improve my business.

Before these posts from Ramit, I thought about online business as a dark maze full of traps with endless hours of drudgery in front of a screen
Now I realize that there is a roadmap and automation systems to be implemented that can make business much more effective
I’m looking forward to the creative endeavor of building a business + its systems to add value to the world, thus freeing me to create and try new things
I’m nervous about failing to find a profitable, marketable idea to start with, but I believe I can conquer that because there is a framework for it

Before these posts from Ramit, I thought about online business as being something elusive, because as much as I have studied and learned, I have been completely failing.
Now I realize that it’s not a failure, it’s a test.
I’m looking forward to making changes in what I have been putting my attention on and carving out a new path.
I’m nervous about this because it means starting again at the beginning but I believe I can conquer that because I will be doing what I really want to do and because I now know that I can keep testing and testing until I get it right.

(Thank you, Ramit!! Big Ahas here!)

I used to think about online business as something that really tech-savvy people with a great product to sell did. Now I realize that it is quite feasible if you take it one step at a time. I’m looking forward to that moment when I realize my idea will help a lot of people and be profitable. I’m nervous about all the technical obstacles I’ll have to overcome, but I believe I can conquer that by keeping my eye on the prize and remembering that if I can just overcome a few hurdles, I can get disproportionate results compared to my peers working 9-5.

Before these posts from Ramit, I thought about online business as something I’d need years(more) to figure out how to do profitably.
Now I realize that with the right systems in place, I can build an online business that allows me to make a profit and serve many more clients than I can on a 1:1 basis.
I’m looking forward to learning how to build the systems, helping many more customers establish themselves as experts in their field, and increasing my income so I do more fun things with my family and friends. (Entertaining, travel, and eating at the best restaurants in Atlanta top that list.)
I’m nervous about paying for the program, but I believe I can conquer that because it will absolutely be worth it. Since Ramit told me to step up my game, I’ve raised my rates for ghostwriting and I’m working my network to book another client by the end of the month.

Before these posts I thought about online businesses as a scam, mostly.

Now I realize they can be a versatile way for people with various skills and experiences to be self-employed in a completely useful, profitable, and non-scam my way. Although there still a lot of crap out there.

I’m looking forward to actually making choices and taking action rather than thinking and wishing.

I’m nervous about putting in time that is hard to find without getting a return. And at failing. I believe I can conquer that because other people have. If they can do it, why can’t I

Dear Ramit,

Before I read your post, I always thought I need to get approval from someone..or have the right credential to start teaching marketing technics to other people.
Guess I am completely wrong!
Thank you for liberating me from this invisible chain of fear.

Much love,

Rahim Ibrahim

Before these posts from Ramit, I thought about online business as my dream goal.
Now I realize its much more tangible.
I’m looking forward to learning how to build an audience from scratch.
I’m nervous about succeeding but I believe I can conquer that because I will strategies at each level.

Emilie Pelfrene

Before these posts from Ramit, I thought about online business as something that is not applicable to what I’m trying to do.
Now I realize, well, that it is, and I could develop a business using the background and experience I have to make a difference for thousands, or more, of companies, and their workers.
I’m looking forward to… Gosh. Get out of my shell? Try? Succeed?
I’m nervous about failure, but I believe I can conquer that because I actually know what I’m talking about, and I have the experience to make that difference.

Before these posts from Ramit, I thought about online business as something that required a ton of time and was generally overwhelming – the sort of thing you’d have to put your life on hold for.
Now I realize that even taking small steps on a daily basis can help put me on a path where starting a business is perfectly feasible and something that can be accomplished systematically. It works with your life, rather than against it.
I’m looking forward to learning more about creating something that has value for many people, and can help solve their biggest problems.
I’m nervous about having enough money to enroll in the course and actually completing it, but I believe I can conquer that because I’ve been taking small steps in completing other tasks which has boosted my confidence in being able to complete things more consistently, and I can definitely do small things like pick up more freelance and sell things I don’t need to make ends meet for now.

I’m just a college student, an international one at that, so I’m full of limitations, regarding what jobs i can hold, and being unable to legally hold a business. I’ve grown more scared of failure lately because of those limitations. I’m also unable to find a regular part time job on campus.

When I was in my own country I was braver, I even opened I tiny little company doing handmade accessories and little artsy things that helped me save money for school, and I miss it a lot, even though selling and contacting customers is a nerve wracking experience for me, as I’m an introvert. Still, it was nice to do something with my hands and my knowledge. Being an art major surely has its limitations regarding student jobs, specially on a student visa.

But thanks for this post. It made me regain some of my confidence, and made me laugh a bit. That’s always good. I’ll look into several other options and find someone i can trust that is willing to do the legal side of starting a business with me. I’m getting tired of moping about my failures.

I wish I could afford your courses, but what you already give for free is very helpful. As soon as I get a steady stream of income I’ll become one of your “students” and learn how to pitch a sale, and be overall more assertive. My goal is not becoming a millionaire, I just want to have a steady stream of income to allow me to live without debt while doing what I love: illustration, making people smile or feel. Them getting a book because my illustrations call to them. That’s all I want, If I end up becoming rich a few years down the line then great, but I don’t need to.

Thanks again.

I’m just a college student, an international one at that, so I’m full of limitations, regarding what jobs i can hold, and being unable to legally hold a business. I’ve grown more scared of failure lately because of those limitations. I’m also unable to find a regular part time job on campus.

When I was in my own country I was braver, I even opened I tiny little company doing handmade accessories and little artsy things that helped me save money for school, and I miss it a lot, even though selling and contacting customers is a nerve wracking experience for me, as I’m an introvert. Still, it was nice to do something with my hands and my knowledge. Being an art major surely has its limitations regarding student jobs, specially on a student visa.

But thanks for this post. It made me regain some of my confidence, and made me laugh a bit. That’s always good. I’ll look into several other options and find someone i can trust that is willing to do the legal side of starting a business with me. I’m getting tired of moping about my failures.

I wish I could afford your courses, but what you already give for free is very helpful. As soon as I get a steady stream of income I’ll become one of your “students” and learn how to pitch a sale, and be overall more assertive. My goal is not becoming a millionaire, I just want to have a steady stream of income to allow me to live without debt while doing what I love: illustration, making people smile or feel. Them getting a book because my illustrations call to them. That’s all I want, If I end up becoming rich a few years down the line then great, but I don’t need to.

Thanks again.

Before these posts from Ramit, I thought about online business as a dream, but not something I could do.
Now I realize by following steps and systems and doing the work that it is much more attainable.
I’m looking forward to making a difference in other people’s lives and making connections.
I’m nervous about getting outside of my comfort zone, but I believe I can conquer that because I will be using systems to go from Point A to Point Z and everywhere between.

Expendable Henchman

It’s funny how many examples there are of someone busting thier ass for a decade to become an ‘overnight success’ who ‘just got lucky’.

You didn’t even notice that in the midst of your bowling “Failure” you still picked up another pin. 9/10 aint bad. Most places, it’s an A.

Before these posts from Ramit, I thought about online business as something other people could do well, but me maybe not so much. I didn’t feel like I had anything that people would pay for and not send angry emails/demand refunds.

Now, I realize, I am capable of this because I’m good enough, I’m smart enough, and gosh darn it, people like me. That, and I’m teachable.

I’m looking forward to learning more about Ramit’s newest course. Slightly scared of the price point, but we’ll see what happens.

I’m nervous about the time requirement involved, because my primary focus is my small children, but I believe I can conquer that because there doesn’t have to be a deadline etched in stone. The internet ain’t going anywhere.

Also, Ramit — I think it’s hilarious that people get on your case about needing a copy editor. Who CARES about proper grammar and punctuation in this situation? You are effectively communicating. Grammar is irrelevant if the point is getting across. For most people, they are hearing your message. If others are muddled up by some misplaced commas, well, that’s not your problem.

Your point about “not being qualified to …” hit home with me. What qualifications do I have? What could people possibly want to pay me for? I feel sorta fraudy, but surely there’s something I can offer folks.

It’s kind of a vulnerable place to be, though.

Before these posts from Ramit, I thought about online business as too complex to start on my own.
Now I realize that’s still true, but with Ramit’s help, I can do it.
I’m looking forward to seeing what I’m capable of doing.
I’m nervous about failing, but I believe I can conquer that because I’m going to follow the system and adapt it as necessary.

Before these posts from Ramit, I thought about online business as a way to make money without being tied down to a particular location.

Now I realize it’s an opportunity to reach far more then I ever could working one on one. If you focus on helping people and deliver tremendous value to them then you can also make money while doing it from anywhere. In fact, it’s your responsibility to do so and promote it if it can really help people.

I’m looking forward to exploring different ways I can help others.

I’m nervous about that I’m unable to produce something that others value, but I believe I can conquer that because if my employer thinks I’m worth what they pay me every year, then I don’t see why I can’t provide the same amount of values to others too.

Your words are as close to truth as they can be. Before I created my website, I thought designing half a dozen pages and putting ’em up would bring me clients. Once I created the site, there were a lot of backend processes that needed to be done. Tired of doing all these ‘new’ things, I just closed it down.
And for some time, I believed that I didn’t have the smarts (even though I graduated from a top tier university).
Creating a profitable website isn’t impossible since there are so many websites making money from blogging, e-commerce, affiliate links…
I’m nervous about encountering ‘new’ things and don’t know what to do about them(things like business insurance, liability insurance, tax, negative reviews for website) but I believe I can conquer that by being methodical and focusing on getting work done than emotional junk.

Before these posts from Ramit, I thought about online business as something out of my reach for extremely business savvy people which did not include my mental blueprint of myself.

Now I realize not only is it achievable for me, but it is also precisely the same thoughts holding back many other people too.

I’m looking forward to building something I am proud of and learning from master Ramit himself how to get things done to produce the same kinds of “results for my clients speak for themselves” type products

I’m nervous about getting started and any small steps that may be challenging for me personally and breaking my comfort zone, but I believe I can conquer that because like Ramit says we all fail and its only the courageous who accept that and try to fail who will actually succeed.

Thank you Ramit. Reading your posts has broadened my vision of what a successful internet business can be. Before reading your posts, I solely used my internet presence as a retail outlet for specialty products.

Your posts have helped me realize that my passion, knowledge and artistic vision is my strongest asset. Inspiring and supplying people with what they need to turn their dreams into reality is truly the best part of my job!

I’m looking forward to learning how to bridge the gap and engage people online, the same way I do in person.
I’m nervous about indulging my perfectionist nature and getting mired in the details, but I believe I can conquer that because I am motivated to make a significant change in my life.

Before these posts from Ramit, I thought about online business as an affiliate marketing site or a blog that makes a decent side income.

Now I realize their is much more that. Online products and courses can be taught and you don’t have to be an expert.

I’m looking forward to understanding what needs to be tweaked when roadblocks happen, and how to grow an online business and have momentum on your side.

I’m nervous about if my idea will work or fail, but I believe I can conquer that because I know there are many other ideas that may work and I can grow from there.

I AM SUPER EXCITED TO HEAR MORE!!

Before these posts from Ramit, I thought about online business as…..”you needed to be well versed in the content you were promoting and to get the content right immediately”

Now I realize….”mistake tell you what to focus on”
I’m looking forward to…”creating a business that can provide amazing results for users and grow into a well known brand that generates recurring, scalable income.”

I’m nervous about.”.wasting time and money and lots of trial and error”, but I believe I can conquer that because” if there is system that will say do this and you likely (more than) get x (what I want), without it being this and that. I would be ecstatic to have a site that would allow me to pick and choose other new projects once it’s set up because it would provide me recurring income with minimal work.

Before these posts from Ramit, I thought about online business as unattainable for someone like me (I guess I had special snowflake syndrome AND imposter syndrome) and I was scared to put myself out there to fail and be labeled a loser.

Now I realize that i WILL fail and that’s ok! I also realize that if i fail, i will probably get labeled a loser by losers – haters gonna hate.

I’m looking forward to talking about my business goals to the people I trust – this is a huge step for me, since I’ve been keeping this to myself.

I’m nervous about putting myself out there & becoming a target for criticism, but I believe I can conquer that because I’ve accepted that it’s going to happen and I know how to REAL constructive criticism. I also understand that there will be haters & I will need to develop thick skin to deal with them.

Before these posts from Ramit, I thought about online business as doable but converting my skills to a product was next to impossible.
Now I realize I was creating excuses not to try out of fear of criticism, failing and being a sleazy salesman.
I’m looking forward to helping others solve an important and not urgent issue.
I’m nervous about selling, but I believe I can conquer that because it’s my obligation to share what I’ve created, tested and continuously improve.

Paul Moodley

Ramit, thanks for everything !
i still don’t know exactly how to start the actual technical steps pf starting an online business. i have a few ideas but how do i start.
please help

Before these posts from Ramit, I thought about online business as scammy, a “too good to be true” business model that relies on selling your soul to make sales.
Now I realize that this was my own judgment and it was in reaction to my own fear – that if I created something successful, that I would be called scammy, a fake, and that I had sold my soul (not authentic) etc.
I’m looking forward to taking a beginners mindset into this program, really testing ideas before starting, learning/trusting in the systems provided, and observing peoples reactions to what I do.
I’m nervous about not finding an idea (having denied myself for so long), but I believe I can conquer that because we are born to create, and I can to if I give myself that opportunity.

Before these posts from Ramit, I thought about online business as something I wasn’t disciplined enough to follow through on.
Now I realize I am just trying to be a loser cos winning is scary
I’m looking forward to kicking ass and taking names- by creating products and services that serve a purpose for my clients
I’m nervous about all the hard work, but I believe I can conquer that because its harder work to not be living the life I love serving the people I most want to make a difference to. (also Ramits eyebrows told me so)

Before these posts from Ramit, I thought about online business as _____
Now I realize _____
I’m looking forward to _____
I’m nervous about _____, but I believe I can conquer that because _____

Before these posts from Ramit, I thought about online business as time-consuming, freeing, and competitive (there are so many other people out there) for relatively small amounts.

Now I realize: Time-consuming, AT FIRST. But after systems are in place, that $4.95 can keep coming months after I’ve moved on.
And yes, it can be freeing–cue the beach posts on a weekday.
And there will ALWAYS be others out there. I may not be as ____ (cool/brave/confident/put-together/sassy) as they all are. But they’re not all exactly like me, either. Maybe I can do something with my own personal twist.
And it may be small amounts, but if it’s automated, so what–it’s money.

I’m looking forward to seeing these systems in action.

I’m nervous about finding what personal touch I have to offer (and spending money to learn it) while worrying about following through ALL the way til I’ve set up a system, but I believe I can conquer that because I’m not lazy, Ramit is a guru, and I will follow his advice!

Every single one of your posts always seem to hit the nail right on the head for me, but this post is just pure gold.

When you were talking about how you can’t succeed without failing, I was immediately reminded of this quote, “You can’t fall if you don’t climb. But there’s no joy in living your whole life on the ground.”

There’s got to be some sort of corrrelation between how successful a person is and how many times they’ve failed. Failure is a necessary part of succeeding.

Also, one of the most important thing I’ve learned recently is that there’s never a “right” time to start something. Waiting until you’re ready is just an excuse to put something off indefinitely. You just have to start TODAY and figure it out as you go. No one knows what they’re doing in the beginning, but just getting started already puts you ahead of those who haven’t.

I didn’t think I was ready when I first started my blog last July, and that was 2 years after I first started thinking about starting a blog. Did anything change in those 2 years? Not at all. I still felt just as un-ready as I did 2 years earlier, but I finally realized that not being ready is just an excuse to put something off.

This is my new mindset: if I ever feel that I’m not ready for something, then that means it’s the perfect time to start.

Before these posts from Ramit, I thought about online businesses as sleezy, get-rich-quick scams.
Now I realize that they take a lot of time and hard work, but that they have the potential to add real value to hundreds of thousands of people’s lives all over the world and simultaneously provide you with a sustainable source of income.
I’m looking forward to growing my blog and having a lasting impact on the world by helping students succeed in college, both inside and outside of the classroom, by overcoming their fears and limiting beliefs.
I’m nervous about the pressures that come along with success and about what might happen if my blog does become a high-traffic website, but I believe I can conquer that fear because I know that this is a self-sabotaging belief, and that if I am capable of achieving such success its because I am capable of handling it, and I will “figure it out.”

Before these posts from Ramit, I thought about online business as something that only qualified people could do.
Now I realize you don’t need anyone’s permission as long as you’re contributing positively to someone’s life
I’m looking forward to learning how to market validate and create fantastic products that give s10x its value to my customers.
I’m nervous about having to pay $1000 to buy ZTL but I believe I can conquer that because I’ll find a way to earn it.

Great post, enjoyed learning about your business failures and how you course-corrected.

Your video about fear of failure felt slightly off target for me. I’ve repeatedly applied the “treat it like a test” mentality to various aspects of my life. Perhaps when it comes down to it I like being an iconoclast so it’s easy to overcome any anxiety I have about people thinking I’m a weirdo (if I even had any to begin with). However, business feels different to me. If I worked out and failed to get buff, a girl rejected me, or I applied for something and didn’t get accepted it didn’t really feel like a big deal because the failure was relatively private and I didn’t lose much but free time I might have otherwise spent on TV. In any case, I probably had some fun.

Failing at business feels like there are real material consequences on the line. I can say “treat it like a test” in my head all I want, but it doesn’t defeat the feeling of fear that if I fail, now I have to worry about basic survival concerns. And sure I can just get another job or try again, but now I’m back to the drawing board and the rest of my life feels delayed. If I dropped a $100k on a product that I couldn’t release I wouldn’t feel like, “well that was embarrassing” it would be more like “hello homeless shelter!”

It hasn’t stopped me though. I’ve made several runs. Not all of them abject failures. But each one as mentally agonizing as the last. This time around I’m trying to enjoy the process a little bit more, stay committed longer, and just relax into the financial damage as I figure things out.

Kevin Deen

Before these posts from Ramit, I thought about online business as a way to be free!
Now I realize that’s still true but it offers even more.
I’m looking forward to freedom, controlling my own life, and living a rich life.
I’m nervous about getting started, but I believe I can conquer that because I know I have the power to accomplish anything if I put my heart and mind into it.

Before these posts from Ramit, I thought about online business as something only graceful people who could bowl did.

Now I realize that even Indian guys with enviable eyebrows who bust ass on at the alleys can make a buck or two.

I’m looking forward to the next video of Ramit wiping out in some comical manner.

I’m nervous about the next time I go bowling, but I believe I can conquer that because I suck at bowling anyway and wipe out almost every time I go, so I’m pretty used to it by now.

But seriously, I am the biggest coward when it comes to starting a biz for which I have at least 6 ideas for products or services that (at least in my mind) really add value to the world. I really need to thicken my skin and get the hell out there and do something of value or learn something by trying.

Before these posts from Ramit, I thought about online business as selling physical products via the Internet, and e-books. And also selling digital products such as photographs and art (via Etsy).

Now I realize online courses are another product as well.

I’m looking forward to learning about how to set up a successful online business – the psychology of selling, how to set it up so that it is automatic, etc.

I’m nervous about whether I have enough knowledge or expertise in any useful area. This is seriously the biggest worry I have – I don’t think paper qualifications are necessary or required to know something that may be useful to others (that they would pay for), but I seriously doubt whether I have any useful knowledge to impart to others.

But I believe I can conquer that because this course (I am assuming) will provide methods on how to generate ideas.

One thing I’m absolutely certain of, though, is that I will definitely learn something from this, and that in itself is an exciting thought for me.

Before these posts from Ramit, I thought about online business as something I should be able to get my head around (with a background in marketing) and felt stupid that I just didn’t ‘get it’ all by myself.
Now I realize there are fantastic strategies, tactics and systems that make an online business work. The systems have taken you years to develop, including lots of failures – and it doesn’t happen overnight. But thanks to all your experiments, mistakes and successes you can help us to do it ourselves (and also I’m not stupid, I just don’t have experience… Yet!)
I’m looking forward to figuring out the thing that I can really help other people with, that will add value to their lives and that I’ll love doing too (as well as getting access to tons more of your fantastic material, learning loads and putting it into practice!)
I’m nervous about not finding a viable idea, but I believe I can conquer that because by testing an idea I will get to speak to lots of people and if my idea isn’t right it will hopefully give me another idea that will be helpful to some of them.

Before these posts from Ramit, I thought about an online business as something I do not have enough talent to do well.
Now I realize I was just disqualifying myself automatically without looking at the truth- my current employer pays me well for a reason, so I should be able to replicate that elsewhere.
I’m looking forward to testing the ideas I’ve drafted with people I know to better understand the language of my target market.
I’m nervous about writing compelling content on a regular basis. What if I stare at the screen and can’t come up with anything to say? I believe I can conquer that by scheduling more frequent interesting activities on the weekends, because doing something new is always when I have the best ideas.

Before these posts from Ramit, I thought about online business as something I could not do because I had no marketable skills and I wasn’t an expert at anything.
Now I realize that even though I don’t consider myself an experts, others might (because I know something they don’t) and I can continue to improve even as I start my first business.
I’m looking forward to learning how to start an online business even when I feel that I don’t know everything about my niche.
I’m nervous about my level of expertise ( I want to be able to answer every question my customers have), but I believe I can conquer that because everyone has to start somewhere. I need to be patient with myself and waiting until I am an “expert” will mean that I will never start. No one is a true “expert”. Everyone starts at the beginning.

Before these posts from Ramit, I thought about online business as something more related with technology, I didn’t realize about the possibility of doing online courses.
Now I realize that I was wrong and there are many possibilities I probably didn’t think about.
I’m looking forward to know more and take a systematic approach to finally find an idea to help people with my skills.
I’m nervous about starting this business, specially because I have failed before, but I believe I can conquer that because I expect to not make the same mistakes and now I will have a system to follow

Before these posts from Ramit, I thought about online business as something that would be easy to set up, only if you have all kinds of techno knowledge and know people of standing within the niche I was targeting.

Now I realize that by applying logical thinking, planning, and systems, I can make best use of what I already know to contribute to the niche area.
I’m looking forward to helping people to realize how messed up we are with our nutrition, and how simple changes can address sooo many issues.

I’m nervous about people not buying into the ideas that I have, and choosing instead to stick with ‘mainstream’ ideals, but I believe I can conquer that because once they try the systems for themselves, they will see how current thinking is misleading and adding to declining health.

Before these posts from Ramit, I thought about online business as a problem I have yet to figure out.
Now I realize I am making it bigger than it really is.
I’m looking forward to the day when I can look back and laugh at how silly all my worrying was and help others overcome the same fears I dealt with.
I’m nervous about being deceived, but I believe I can conquer that because at the end of the day if I don’t take any risks I’ll be exactly where I was yesterday. I already know I don’t like that.

Before these posts from Ramit, I thought about online business as a far away dream. Something I could never reach because I do not possess unique skills.
Now I realize it is the combination of skills that makes me who I am and how I am able to help others.
I’m looking forward to writing out and testing out ideas so I will be able to make a start, make a difference and grow from there.
I’m nervous about following through, but I believe I can conquer that because of a positive mind and the knowledge that it is OK to not know everything and to be wrong every once in a while (something that really is a big thing for me!)

Before these posts from Ramit, I thought about online business as something that I want to do, started and want and can do more but wonder if I can really create something that people will find useful.

I also wonder if I can find the people in this massive online world who really would benefit and appreciate it.

If I can’t make people happy then I am wasting my time.

I keep attracting clients that are not my ideal customers and I accept the work. As soon as I accept the work, I wish I told them we were not a good fit. I don’t tell them because I truly want to help them. I actually feel bad telling them I am not right for them. When I start a project that I really don’t enjoy, I feel even worse and wonder if it is worth it and then start to doubt everything.

Now I realize I will do my best and it is Ok if I make mistakes. If I can help people then I should try.

I’m looking forward to learning how to find the right customers.

I’m nervous about having enough time to do the hard work to create something that people find useful, but I believe I can conquer that because I get things done when I put my mind to it and working hard is what I have always done.

I started working when I was 13 delivering papers then on to other jobs when I turned 16 to help my mom with expenses (my dad died when I was 16), off to college, to chemist, to chemistry teacher to M.A. in Instructional Technology then I stopped working (in the traditional way) when I had my first child.

Our family was extremely fortunate to allow me to stay home now with our 2 children ages 8 and 9. My husband has his own business and can also work from home so he watches me work and sees me get frustrated at times. He always tells me that I don’t have to work. I always tell him that I have to try because I can teach people something (I used to be a teacher-I guess it’s just a part of me).

I am ready to make this work.

– Before these posts, I thought I needed to spend years blogging, gain a huge following, somehow monazite my site without cluttering it with ads, and give away mountains of free content before I could create the elusive unicorn product that sells better than bloggers in my niche.

– Now I realize how much time I was wasting trying to be the best at everything Paleo, Crossfit, and Mobility related before I created anything to sell. I recognize that my current clients pay me because I get them results and they have told me how much they appreciate my desire to learn.

– I’m looking forward to testing my first online product with a small group of people, tweaking, then launching that product by July of this year.

– I’m nervous about getting sued. The fitness industry has alot of laws surrounding nutrition that I don’t fully understand and I’m also afraid of those crazies who are looking for someone to blame and give them money. I’m also nervous about criticism from peers and people I don’t know… which doesn’t make sense but I’m a people pleaser. I believe I can conquer that because I have plenty of supportive people around me who are happy to see me succeed. Also, I will reach out to people in my network (and industry) who have already created online businesses and ask about legal issues that should be on my radar.

This post is fantastic. I’ve been considering launching an online business but struggle a lot with the fact that I’m not “certified” or an expert or whatever. To hear that someone who I consider to be an expert struggles with this as well, is really encouraging. In the past I’ve been nervous about critics but now I realize that regardless of my credentials people are going to find something to pick apart. I believe I can conquer my fear of other people’s opinions and failure because even if I fail I’ll still learn from the experience at little cost other than being slightly embarrassed.

I’m looking forward to being criticised because then that means I’ve made a big enough impact to have people worry about what I’m influencing others to do. (that makes sense, right?)

Before these posts from Ramit, I thought about online business as something for experts. Afterall, why would people pay for something I produced.

Now I realize with the right mental framework and systems, I too can build a sustainable online business.

I’m looking forward to learning how to systematically build my expertise in my field and business so I can best serve customers and get them the results they want. I am looking forward to being the best at what I do in my field.

I’m nervous about the lack of expertise in any one particular area. I have knowledge/skills in many areas, but am not sure if the depth is enough to create a product with it. But I believe I can conquer that because if I get specific enough with my idea, I should be able to become an expert in my field within a short enough period of time (say 20hours) and then feel confident I am providing value to others. I also realize a huge part of the process is developing patience to go deeper with my idea and customer research.

Before these posts from Ramit, I thought about online business as something that would be too hard and probably wouldn’t earn any real money for years (because of the need to get traffic first).

Now I realize that starting very simple, targeting a specific audience, and testing carefully can result in earning at least a little money in only a few months, which makes it much more exciting.

I’m looking forward to getting feedback that people like my content!

I’m nervous about not being able to create anything that people will want, but I believe I can conquer that because I can ask them about it in advance and then use testing to hone in on what would be valuable. I’m also nervous about having to tackle things like sales tax, but I can conquer that by getting help from someone who has done it before when I get to that point.

Before these posts from Ramit, I thought about online business as something I’m just not wired for.
Now I realize I am discouraged by my past experiences with starting an online business and I have been using special snowflake syndrome as a way to mask my fear.
I’m looking forward to developing a concrete plan for handling failure.
I’m nervous about the craziness my inner critic is going to say when I try developing another online course, but I believe I can conquer that because I will be learning strategies for becoming a resilient entrepreneur..

Before these posts from Ramit, I thought about online business as something that would only be successful if you lived in Silicon Valley, had a ton of web development expertise, Ivy League accreditation and a lot of passion. Bring rich translated directly into making at least $1 million overnight as soon as the magical website would be built.

Now I realize many online services never connect information into anything useful, being rich has nothing to do with money, value is in the eye of the beholder and by rewiring yourself and not giving in to the “invisible scripts” anything is possible.

I’m looking forward to tackling more fears and doing the work to be rich based on the research Ramit has carefully gathered over years of testing and made useful.

I’m nervous about giving in to the inner and outer critics but I believe I can conquer that because Ramit obviously has with data to prove it. I am also immersing myself in an environment where people are successful and not spending more time than necessary with people who have alibis for their failures but preach the best ways of getting things done, like fat people who talk about fitness and diet or academics who talk about theories of marketing but have never made a sale. For a long time, I kept investing in academic credentials that have gotten me tons of information, some knowledge but zero practical applications. The people who are most hung up about credentials are people who wasted a lot of time and money getting them with no significant results or people who stand to gain a lot by filling a classroom and preaching theories that they’ve never actually had to use.

Ramit’s blog, email and videos have already taught me more for free than anything I’ve invested in before, I look forward to investing more and reaping the added bonus of taking action based on things that actually work in real life.

Just had to add…

I was in a meeting earlier today discussing some training and I caught myself thinking “well that won’t work for my team because…” I stopped myself by checking “Hang on, am I being a special snowflake?” I think it might now be my new favourite go to phrase!

Darla Berry

I’m not even interested in creating an online business but I get something out of these ideas to apply to my personal life. They also apply to that “on the groun” business I may be dreaming about for some day. Thanks, Ramit!

Before these posts from Ramit, I thought about online business as something that needed a lot of polish right from the beginning.

Now I realize that it’s okay to start filming my music lessons in collaboration with my cello teacher and posting them online.

I’m looking forward to making an online tutorial for cellists that liberates them from sheet music, freeing them to enjoy jamming with other musicians.

I’m nervous about the quality of our video, but I believe I can conquer that because the best way to improve is by doing it.

Before these posts from Ramit, I thought about online business as something I might do one day… when I figure out what I want to focus on and become an expert.
Now I realize that I’m just procrastinating because of fear. I don’t need to wait to become an expert, I can learn, share, and build a business at the same time.
I’m looking forward to becoming the best mentor for
I’m nervous about not choosing the “right” idea (an idea that I’d love to put in 10 years of work and be proud of down the road), but I believe I can conquer that because it is an experiment. If I make it 6 months and I’ve helped people, but I’m just not that into the subject, I can always start the process over again. I’m sure I can find advice then about how to transition from one area to another smoothly.

Beyond all this, my goal is to talk with 10 people who I think will be interested in my idea before March 30th. 2 down, 8 to go.

What I would like to contribute back to this group: If you are struggling to find people to chat with about your idea and want to brainstorm, send me (g.kocher) an email (@gmail.com). I will get back to you within 24 hours.

Before these posts from Ramit, I thought about online business as a way for me to stop working all together (misunderstanding 4 hour work week).

Now I realize that it’s to take my expertise and translate it into a valuable product/service that others will benefit from.

I’m looking forward to getting what helped me out there for others to experience.

I’m nervous about about what people will think (particularly my family) about what I have to say (it’s controversial), but I believe I can conquer that because the material is good, and the results are real.

Not an online website business, but I just took a (terrified!) leap and applied for (paid!) internships with the library and archive at JPL based on recommendation of the librarian I volunteer for. This is a man who has worked for names like IBM and Amgen in their libraries, and he’s recommending me to JPL!

I’m only half way to getting my library degree (MLIS) but because of my skill with attention to detail and my inherent understanding of how to organize things he says I’m ready. I usually plan everything WAY in advance, we engineers are like that, but your emails have taught me that I don’t have to have child care lined up and ready before I apply, I don’t have to already know how to use their system I’ve never seen before I apply, I don’t have to have memorized all the industry standards and procedures I’ll need before I apply… I can learn those on my own (and with my fellow librarians’ help!) once I know exactly what they need.

I am NOT ready emotionally or psychologically, but I’m taking that chance anyway, because I know I can handle the work intellectually and my emotions can catch up when JPL decides to take me on.

Before these posts from Ramit, I thought about online business as something only other people could do.
Now I realize anybody who is *persistent enough* can do it.
I’m looking forward to challenging myself and growing as a result.
I’m nervous about not living up to my own expectations, but I believe I can conquer that because there is no such thing as failure; there are only learning opportunities.

Before these posts from Ramit, I thought about online business as something that you need to implement a ton of technologies up front immediately.
Now I realize that you just need to get started one step at a time and follow a system of tweaking and testing.
I’m looking forward to getting out into the market and contacting more people to learn what they want.
I’m nervous about getting in touch with the right people, but I believe I can conquer that because there are people who want help and to be found and they will come if you provide the right value.

Before these posts from Ramit, I thought about online business as too much work to do alongside my crazy full-time job.

Now I realize that if I devote a little time to it, I can build systems that will allow me to profit even without spending a lot of time on it.

I’m looking forward to earning what I deserve in exchange for helping people who will actually benefit from my experience and knowledge.

I’m very nervous about the possibility of failing to get people to subscribe and buy, but I believe I can conquer that because I will be able to keep trying. I don’t have to get rich from this overnight. If I find a few people who my product is right for, I know that I will be able to adapt and grow and figure out how to turn my product into profit.

Before these posts from Ramit, I thought online business was all about pitching and selling pre-developed products.

Now I realize that I could start an online business by providing a SERVICE, as I’ve been doing for free for years. I’ve been helping people in support groups, friends, family and through online forums – and now I see that I can form a business doing what I love.

I’m looking forward to establishing trust with my first paying client and seeing their excitement in working with me – and more importantly, in working towards their goals.

I’m nervous about attracting clients, my credentials(lack of certification, as you mentioned of yourself), and criticism, but I believe I can conquer that. In all honesty – I’ve been helping people change their lives for free for years, and turning it into a professional service is an extension of something I already have plenty of real life experience with.

Before these posts from Ramit, I thought about online business as something I had no idea how to do.
Now I realize that if there’s a system, it becomes much easier to realise where you are going wrong.
I’m looking forward to seeing the different systems Ramit has in place.
I’m nervous about putting my ideas out there, but I believe I can conquer that because I have a valuable idea that will help people.

Jacqueline

Before these posts from Ramit, I thought about online business as scary and impossible (for everyone else but not for me).
Now I realize that it is only what I make of it – for better or worse.
I’m looking forward to overcoming what holds me back and making a difference on a bigger level.
I’m nervous about putting myself out there, but I believe I can conquer that because I’m pretty kick ass at everything else – so why not this? 😉

Thanks for all of these resources, Ramit – looking forward to your webinars next week xo

Man, if Ramit don’t knows what he does in teaching business/financial, who in the whole world does? A major in English to write, oh give me a break!
Ok, bowling is not of his strengths (LOL) but he’s great master in finances, jobs and entrepreneurship!
I thought online business were the way, now I’m certain. I really liked the online courses focus, it really makes sense.
I already knew a lot of material from Ramit, excellent, smart and uplifting content, but I’m glad to know he’s launching a course focused on online business, right now other options out there are really dull, SEO and social strategies, a lot of disconnect content…

Actually, I think somewhat differently. The first bad critiques you receive you should feel angry, and sad. Sure, it hurts for some time, but the important part is that after some distance from that storm of feelings, you should look back and ask yourself if those comments were worth your time. Where they just rants or was there something to learn from them? What matters is that you should persist, don’t just give up.

Nathan Riehl

Before these posts from Ramit, I thought about online business as a way authors kept their writing public between books.
Now I realize online business are a great way to spread the skills you have across the world.
I’m looking forward to build a business that helps people become their ideal selves.
I’m nervous about jumping from one-on-one interactions to mass media, but I believe I can conquer that because I’m not afraid of screwing up.

Before these posts from Ramit, I thought about online business as very gimmicky and scammy.
Now I realize it’s not about trying trick people into buying something but providing something people want, and finding that out or validating the idea even before creating the product.

I’m looking forward to learning more about the overall strategy in building an online business, the specific tactics and research tools that are need to validate and test ideas.

I’m nervous about not having any quantification for my idea, I’m not a body builder or a certified personal trainer or nutritionist, but I believe I can conquer that because Ramit didn’t and still doesn’t have qualifications to be a certified financial planner, yet he’s giving out tons of advice on financial planning.

Before these posts from Ramit, I thought about online business as – Tons of blog posts, capture readers, then monetize.

Now I realize – Passion is not enough. Its all about your customer. Qualify what they want before you do any work. Make evergreen content. Education is priceless and easier to scale. Its not about social media or a snazzy website.

I’m looking forward to- Getting started. I have read this blog since the Ass-Kicking guide. Instead of kicking ass I have been sitting on my ass. I need stop fearing failure, conquer my invisible scripts and just test something.

Im nervous about- Do I really know my target customer?. Am I offering a solution that is out of there price range? Will they pay top dollar for this course? What if they all just ask for refunds? What if people by the course then share it with their friends?

I believe I can conquer that because- Testing will tell me the answers to all these questions. Its easy to be a critic. Pity the fool. If failures crop up I can study the failures, adjust and roll out a better product. There not failures, just feedback.

Before these posts from Ramit, I thought about online business as something I could may be be able to do in a few years.
Now I realize I can do it now.
I’m looking forward to the challenge it brings.
I’m nervous about failing, but I believe I can conquer that because I can learn from the mistakes I make.

Kate Loftus

Before these posts from Ramit, I thought about online business as something other, more confident people, who were experts in their fields, did and succeeded at.
Now I realize that I am actually fabulous and very knowledgeable about several unique and interesting topics and I have a lot to offer to the people of the world, my clients.
I’m looking forward to testing my idea and really working hard at it. It has been a while since I applied myself in a focused way toward a goal, and I am yearning for it.
I’m nervous about completing the exercises in a reasonable timeframe because I have taken an almost full time job and I have a 2 year old. But I believe I can conquer that because I am extremely motivated to put the time in now to build a business that I can then tend to and nurture while I have my 2nd child, which will be sometime around summer of 2016. I’m also nervous because I have a previous major life goal that I set for myself that I have yet to complete. I know now that I gave myself too long of a timeframe in which to complete it (5 years). 5 years is actually reasonable to achieve that goal, had I been working on its teeny pieces all this time. But I let life get in the way…I’m graduating…I’m planning my wedding…I’ve started a new job in a completely new industry…I’m so busy with said job… I got started on that goal in a miniscule manner, but I never broke down the entire thing into manageable pieces and earnestly got to working on it. So that is hanging over my head like a sad gray cloud…
That other life goal will be 5 years old this Christmas. I have gotten started more this year, but I feel I’m far from my end vision on that one… now I’m rambling and I feel like I’m tripping myself up. I will just stop now that I’m ahead. Grr! Negative voice!!

Before these posts from Ramit, I thought about online business as a fantastic idea!
Now I realize it’s still a fantastic idea!
I’m looking forward to using the my knowledge and experience to help others.
I’m nervous about whether I will actually follow through, but I believe I can conquer that because the Finisher’s Formula has helped me so much with follow-through already, and it will only get better!

Akshay Vasudevan

Before these posts from Ramit, I thought about online business as a get rich quick scam. I thought it was only a few gurus who mint money because they had it all ‘figured out’
Now, I realize that there is a systematic approach to starting an online business and if done right, I can make enough money to quit my day job and do it full-time.
I’m looking forward to begin my online business right away and will lay the foundation right away by jotting down what interests me and what my strengths are.
I’m nervous about what topic to choose and whether it will be profitable enough for me to leave my day job and pursue it full-time in a couple of years, but I believe I can conquer that because via ZTL, I now have a proven system to guide me.

Before these posts from Ramit, I thought about online business as something that was a worthy goal, but very complicated to implement successfully.
Now I realize the hard work is coming up with an idea that has potential to grow and serve a market, and fine tuning it through trial and error, test marketing, etc.
I’m looking forward to learning more…and seeing that first order come in!
I’m nervous about even starting! but I believe I can conquer that because I now realize that this is a long term game and I can start now.

Before these posts from Ramit, I thought about online business as probably too complicated for me, with too many moving parts.
Now I realize, I thought it was all about being able to employ hundreds of complex tactics, when I really just don’t know the right simple strategies to implement.
I’m looking forward to figuring it all out.
I’m nervous about the market for my service(s), but I believe I can conquer that because I can always find something to do that my local market (or an online market) wants.

My “special snowflake” fear is that I live in a town that is too small to support an information brokerage. I recently finished my MSLS degree, and a coworker told me that a lot of librarians in San Francisco just print up business cards and freelance as “information brokers”, but I still feel like the market in San Francisco is probably deep enough to support that kind of thing, and the market in town I live in is not. It wouldn’t cost me much to print up business cards (maybe $5 and change). I just don’t know if freelance information brokering is even a viable business model where I live.

Online business can also be a great way to success! In my own observation, online business can engage more customers to buy because as we all know the world is hi-tech now. Almost everyone prefer to just buy online to save time and of course more convenient.

Hi Ramit, I like that you said how many failures per month (3) is too few failures per month.

Could you continue with that…

Instead of telling people to take more risk, could you tell them how much risk is the right amount?

Instead of telling people to not wait for absolute perfection, could you tell them how perfect is perfect enough?

Instead of telling people not to wait to be an expert before taking action, could you tell them how much expertise is enough expertise?

Which would you regard as the better coach – one who tells his players to run or one who tells his players how far to run?

Do you think this is impossible to do with mass communication to a heterogenous audience?

Thanks

Reshanda Billy

Before these posts from Ramit, I thought about online business as possible but mysterious. I was hearing so many different approaches from so many different people and didn’t know what I should accept.
Now I realize that there is no mystery. It takes hard work but the work incorporates systems that have been figured out and captured in such a way that I can learn from them and build my own systems.
I’m looking forward to building my own systems. Actually, I’m looking forward to building. Anything. I wanna build something great.
I’m nervous about how long it will take but I believe I can conquer that because I realized its stupid to worry about how long it will take for ten years and not do anything, the time passes anyway. Might as well work on something fabulous.

Before these posts from Ramit, I thought about online business as being a HUGE deal involving a list of thousands, a massive high-tech website, relentless tweeting and Facebooking AND a “perfect”, high-end, straining-the-limits, multi-meda product.
Now I realize I can start with an email list of 16 (thanks Chris) and a basic, get-off-the-ground thing that the right, few people will think is totally amazing and will be helped by.
I’m looking forward to learning how to set up the systems to make this happen.
I’m nervous about people thinking I’m crap, but I believe I can conquer that because I’m NOT crap…in fact I’m bloody good at what I do and it’s about time I made some money at it! So sod off!

Before these posts from Ramit, I thought about online business as something that will demand a lot of lost work. Do things that I have know idea if will work

Now I realize that with the scripts and a program I can follow every step and LEARN how to do it.

I’m looking forward to start the process of trying and learning and conquering all is missing to my success.

I’m nervous about my idea, but I believe I can conquer that because the point is not to have a good idea, is to learn and be better. Meybe this won’t work, but the next one will.

Before these posts from Ramit, I thought about online business as a possibility.
Now I realize this possibility can be a reality.
I’m looking forward to trying the zero to launch system and starting a new reality.
I’m nervous about failing, but I believe I can conquer that because ZTL will cover the knowledge gaps and give me an advantage that will help me create opportunity and return value to the customer.

Before these posts from Ramit, I thought about online business as either expert-only zones exclusively reserved for the Y gen. and tech or social gurus or scams schemes to attract fools and make money on their back.
Now I realize I let my fears make excuses for me, keeping me for digging into it.
I’m looking forward to make a change and dig in
I’m nervous about launching to of my projects online, but I believe I can conquer that because if this doesn’t work, I’ll try another one.

HI, Before these posts from Ramit, I thought about online business as something that is really not for people like me and only for those who are confident enough to face whatever criticism they will encounter. Now I realize that it is a way of reaching out to people and probably touching someone’s life , in one way or another have experienced the same thing. I’m looking forward to gaining more friends and sharing experiences that will probably help in some ways. I’m nervous about being criticized, but I believe I can conquer that because I am surrounded with people with positive attitude.

It’s not a failure it’s a test! wow! how crazy our minds always are trying to sabotage success, by keeping us safe. Are we suppose to be evolving? what would happen when doubt and fear are no longer within us?
This is something that I discussed daily with my mum, because she’s always looking, as too many others, the path to salvation thru religion.
If we truly are into salvation, why we are not trying to be like Jesus, or at least 90% like him? take out walking on water, but at least replicate the way he dressed, acted and see what would happen.

We are always afraid of something, which is giving up, but we rather ask for forgiveness and keep doing the same $h1t over and over, without clear results… then we blame it that we are not perfect. Just Jesus was… Well then, what if We try to be perfect? at least we’ll get somewhere near someday.

Thanks Ramit for the insight and for letting me fill your comments with nonsense :).

Cheers

Gaston

-Before these posts from Ramit, I thought about online business as something serious with many variables but I felt I needed a calculated plan before making my platform. I bought some domains and had a company set up WordPress so I could begin customization the site. Yet I am now sitting on it feeling a bit lost about the game plan I started working on. Is there an audience?
-Now I realize I’m still scared and I need to remember I need to properly “dance with the fear” (Seth Godin). Heck, fear can be there even when we’re successful. I recently told a colleague that I was actually terrified during a killer sales pitch she saw me give at a past sales meeting. She said, “I didn’t know you were scared.” She’s a really close friend and I sat down next to her after that pitch and she congratulated me. I informed her that my back hurt so bad from anxiety that it took an hour before I felt halfway decent. Point is I didn’t want anyone to know I was scared, even if I was perceived as performing well. I kind of look at it like I’ve failed to allow some of my closest friends get close enough. How will I connect with a potential audience if I won’t even let my current friends connect with my real world?
-I’m looking forward to overcoming the fear and speeding up my learning curve through ZTL to get my business launched properly. I typed, signed and laminated my 5 and 10 year goals exactly 5 years ago this October 23rd. I’ve worked toward them ever since, and I feel so close to actuating my dreams.
-I’m nervous about the cost of the program. I am getting to the point where I need to take my own advice and bet on myself. I’ve invested in myself (time and money) for five years, working toward my goals, not making a penny, however, I have a feeling the cost of ZTL will be substantial. It’s a bit nerve-racking. I need to look at it as the investment so I do not let it hold me back (I’ve looked at several, somewhat similar courses and this one just feels right despite an unknown cost!).

Before these posts from Ramit, I thought about online business as something you did when you either had nothing to lose, or pursued as a hobby after having already made enough money to live comfortably.

Now I realize that’s bullshit.

I’m looking forward to validating my idea in real-life.

I’m nervous about making zero dollars, but I believe I can conquer that because: who cares?

Before these posts from Ramit, I thought about online business as a major money maker while I slept.
Now I realize that although I have done online marketing for years, I have not done it systematically. I had even lost faith in building email lists.
I’m looking forward to building new email lists, and having a better testing plan for new product ideas.
I’m nervous about selling myself. In my mind, there has been a very thin line between egotistical assholes and self promotion, but I believe I can conquer that because my products will eventually help others and they will give the testimonial to be that my products were all that and then some…

Before these posts from Ramit, I thought about online business as impossible to achieve.
Now I realize that with some guidance and help Its not impossible to make online business work.
I’m looking forward to Find that one idea that can help others.
I’m nervous about starting because I might be left out knowing that a lot of people has idea already of what they want/ would do, but I believe I can conquer that because I might not be able to know it now but I am prepared to fail if that will make me better and succeed.

Before these posts from Ramit I thought about online business as a whole lot of empty, big-promotion low-content websites that con people into buying things of little value – something I don’t want to be a part of (besides the good few out there, but how do they ever differentiate themselves fro the rest?)

Now I realise that (according to Ramit) having valuable offerings is key to success and that others have actually experienced this.

I’m looking forward to be able to explore my passion and share it with others who are interested and be able to add value to their lives.

I’m nervous able the fact that I don’t have any sort of medical degree, but I believe I can conquer that because others have shown how it’s possible, I have the interest and ability to prove that I can add value nonetheless.

Before these posts from Ramit, I thought about online business as a passive way to make money – build a site, produce a product/service, and hope people will come to your site.

Now I realize that it’s way more analytic and systematic. Success doesn’t happen randomly or by luck.

I’m looking forward to Ramit’s courses when it opens in March. I’m also looking forward to share my journey with Ramit and my fellow colleagues.

I’m nervous about not having a great product or service to help people, but I believe I can conquer that because I’ll learn from Ramit and many other successors’ experience to build a systematic and strategic business.

Before these posts from Ramit, I thought about online business as a way for established offline businesses to create an online presence or for successful people to continue growing their success and making more money for themselves.

Now I realize that everyone has the same opportunity to start an online business and I shouldn’t let my self doubts hold me back.

I’m looking forward to overcoming my self limiting beliefs and taking more risks.

I’m nervous about creating a product that people may hate or find useless, but I believe I can conquer that because I can learn from the whole process of creating something and getting feedback for it.

Before these posts from Ramit, I thought about online business as pixie dust.
Now I realize pixie dust is real.
I’m looking forward to flying.
I’m nervous about taking off, but I believe I can conquer that because I can deal with my worst-case scenario. My mind says I may fall. I say bring it.

Michelle M

Before these posts from Ramit, I thought about online business as something I could never do because I am not very tech savvy and because I don’t have any background in business.
Now I realize there is NOTHING I can’t do (except the stuff I can’t do but I won’t know that until I try) I KNOW I’m a skilled coach and I KNOW I can help hundreds if not thousands of people. If I follow Ramit’s guidance I will become someone with business skills as well.
I’m looking forward to reaching the people that desire to change and helping them do that….the feeling of living in my truth, being authentically me without hesitation by helping others do the same.
I’m nervous about not having the money I will need to start, but I believe I can conquer that because if I can always find a way to get money when I want another tattoo I’m thinking I can find the money to start my business and change my life and others for the better.

Before these posts from Ramit, I thought about online business as: something that required a perfect plan before getting started. I thought I had to be an expert in every way before I could write about it. I thought I had to have the perfect web address…. I labored over deciding to use my name, or creating a catchy site name, but then didn’t move forward without a name.
Now I realize: I just have to start. Pieces fall into place. But you have to begin to build first before you can see reward.
I’m looking forward to: acting
I’m nervous about: wasting time, but I believe I can conquer that because a failure is a win, and time spent is learning opportunity.

Before these posts from Ramit, I thought about online business as a foreign type business model and underestimated its effectiveness in adding value to others lives. Also thought in order to be successful you needed specialized skills that appealed to a large market.

I now realize the opportunities available in using such a powerful vehicle to reach others and that finding the RIGHT audience to help is more important than appealing to everyone.

I’m looking forward to taking the first step, learning the successful systems you use and making an impact on people’s lives.

I’m nervous about rejection and judgment, but I believe I can conquer that because I know I’m capable of more than I give myself credit for.

Before these post from Ramit,I though about online business as impossible to make any money-unless you have built your email list into thousands,thousands of fans of fans on social media and having a great website then you dont stand a chance..

Now i realise those things were a myth from online gurus.small list may be as good if not better than a big list or big following from social media for success..

Iam looking foward to start my online business using IWT strategies cause they make sense to me.Iam also looking foward to put in the necessary hard work and help as much as i can.i will never give up until i’m a success..

Iam nervous about failure,but i believe i can conquer that because i will keep trying even if i fail(like michael Jordan)and i know i got IWT team behind my back..Hooola!

Charan Santhirasegaran

Before these posts from Ramit, I thought of starting an online business as something only rich experienced and educated people could do.
Now I realize that with a good work ethic, and the right knowledge, tactics, and maybe a little guidance, anyone with a good idea and goal can do it and change their lives and all their costumers’ lives as well.
I’m looking forward to learning more about starting a business, and implementing everything I learn into starting my own within the next month, as soon as I get money to produce things to sell.
I’m nervous about getting people to really want my products and be willing to spend money on it, but I believe I can conquer that by gaining more knowledge, and with the right guidance I think I could make something special, and hopefully make peoples’ lives better.

I am at the beginnings of wanting to start a online business I would love to reach out and help others by being guided by Ramit, I cannot wait I have a few ideas at the moment and not sure which idea to use or even wonder if any of them are worthy, but like I said the guidance is what is needed here for me.

Thank god for this post. I too am an international left-handed one-legged narcoleptic. Finally! A course written for me! Thanks Ramit for your witty way, and your “get off your butt and out of your head” post. Cheers to a great 2016!

Before these posts from Ramit, I thought about online business as tricky gimmicks.
Now I realize it’s a learnable skill.
I’m looking forward to learning that skill.
I’m nervous about spending money, but I believe I can conquer that because I have no more to spend.

Before these posts from Ramit, I’ve tried many side gigs that have worked, but stopped because either I got “lazy” or maybe, I was afraid of putting myself out there. I tested a few ideas, and even though the feedback was positive, I just never followed through with it. Fear.
Now I realize I need to focus on “what life could be” vs “what ifs”
I’m looking forward to a passive income that allows me to quit my job, pay off my parents debt, and travel with my lady just for the hell of it.
I’m terribly nervous about failure but I believe I can conquer that because I have a network that believes in me, even when I don’t believe in myself.

Before these posts from Ramit, I thought about online business as an esoteric, difficult to get into business.
Now I realize that it really is an achievable goal.
I’m looking forward to getting started and delivering a valuable product to people!
I’m nervous about finding and deciding on a viable idea but I believe I can conquer that because I know there is something of value that I will be able to help people with

Before these posts from Ramit, I thought about online business as scary, with a lot of moving parts that might make me look dumb in front of my family or other people.
Now I realize there is a system that can be followed and if we are committed and follow the program there are tons of exciting possibilities
I’m looking forward to putting my ideas out there to help others even if some people will be angry or hateful towards me because I don’t have credentials
I’m nervous about embarrassing myself, but I believe I can conquer that because in the end, thats not what really matters. What matters is helping other people grow and at the same time changing my life and growing too.

Before I began reading from Ramit:
A) Life seemed a little more hopeless
B)I thought I needed to be an expert in my field to make any real money

Now I realize that what you REALLY need is:
1) Great idea that solves people’s burning desires
2) Passion to help people and want to improve their lives
3) SYSTEMS!

I am looking forward to seeing if the ideas I have will sell and learning about that process specifically. Also, I am looking forward to the opening of Zero to Launch. I want it now! (I see what you did there Ramit, bravo!)

I’m nervous about the criticism I may(will) receive. I know I have to be strong, and to not feed the trolls. But the tolls are always so hungry. I hope to be where you are at (mentally) so that I too can laugh at “hateful” mail I receive.

As always, thanks you for your words of wisdom and inspiration!

Thank you, I’ve recently been looking for info approximately this topic for ages and yours is the greatest I’ve came upon till now. However, what about the conclusion? Are you certain in regards to the supply?

An impressive share! I have just forwarded this onto a colleague who was conducting a little research on this. And he in fact bought me breakfast due to the fact that I discovered it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanx for spending time to discuss this matter here on your website.

This site was… how do you say it? Relevant!! Finally I have found something which helped me. Many thanks!

Hey there just wanted to give you a brief heads up and let you know a few of the pictures aren’t loading properly. I’m not sure why but I think its a linking issue. I’ve tried it in two different web browsers and both show the same outcome.

Howdy! This post could not be written any better! Reading through this post reminds me of my old room mate! He always kept talking about this. I will forward this write-up to him. Pretty sure he will have a good read. Thanks for sharing!

I’m anticipating discovering as I go.
I’m anxious about the financial investment, however I think I can dominate that since my online business will pay itself back (well … not all that positive about that, however definitely hoping).

Damilola

Before these posts from Ramit, I thought about online business as something that was meant for a certain set of people that are very different from me,I knew somehow people make money from it but felt it can’t be me.

Now I realize that if i put my mind to it, i will excel and give people’s life and my own a meaning.

I’m looking forward to building my own site and reaching the RIGHT audience.

I’m nervous about what people will say if i fail, right now have not started but have told everyone that cares to listen how successful am going to be in this and that i will do a review in six months but I believe I can conquer that because am learning from the best, someone who has been through all of this and is ready to help me succeed, RAMIT SETHI.

Before these posts from Remit, I thought about online business as something others do and I had no interest in being a part of it. Now I realize that I could use an online business as a way to help people with the message I have and produce a good income at the same time. I’m looking forward to learning how I can get started. I’m nervous about whether I have an idea that people will want to hear and especially pay money for but I believe I can conquer this because people tell me all the time how good I am at the idea I am wanting to share.

Before these posts from Ramit, I thought about online business as quite difficult to set up
Now I realize it need not be hard
I’m looking forward to discovering which of my ideas people will be willing to pay for, and to launching my first online product and making my first online sale.
I’m nervous about putting myself out there or not being able to keep up with the demands of sustaining an online business, but I believe I can conquer that because I have read about a couple of ZTL students who have made successful online businesses, while being super busy with their on-land jobs and schedules.

Eridon Elshani

Before these posts from Ramit, I thought about online business as is just for the successful entrepreneurs, I really didn’t know nothing about it. I saw it with a hard eye .
Now I realize that is just like other businesses and fields. You have to learn, have the courage, fail 10000 times and the succeed. I know it that once you succeed it gets easier and easier!
I’m looking forward to start immediately a website and my first idea to help teenagers face the problems.
I’m nervous about the fact I live in Kosovo,EU and we aren’t accepted in EU yet and I will have difficulties about the paypal things, but I believe I can conquer that because if I’m young, I have an open mind and I’ll never give up.

This is a weird comment because Dave wasn’t around when Nirvana was founded. He wasn’t even on their first album. He got with them after they already had a huge indie buzz, right before they broke mainstream. He lucked the shit out.

Love this. When you focus on others first, and create a REAL impact in their lives, you’ve done the hard part. Then, when you add a few business systems in, you can turn that impact into profit. Win-win.

“Now I realize that the true purpose of business is to improve the lives of others”

Well f’n said, dude.

Yes! I have searched my whole life about how I can be a difference to others and make a difference in the world. I went to college because everyone else did. I had no idea what I wanted to do in college. I earned a degree I don’t use to this day in a paying professional sense. I floundered going from job to job just trying to figure it out. I went back to college and earned a M.Ed and became a teacher thinking that was going to be how I helped others. Don’t get me wrong, I do help others as a teacher…but I feel underutilized. I can’t use the God given talents to the fullest as long as I am working under someone’s rules and guidelines. As long as I am “employed,” by someone else…I am owned by them. I know that I can take my experiences and create an avenue to reach others and help them improve their lives, all the while, being my own boss and doing it on the terms that I want and that allow me to continue to grow and strive the way I feel called to do. I am nervous because I typically fall in line with what others want or expect of me, (going to college because everyone else did). This is my time to go for it!!!

When we feel scared/inadequate etc. it’s amazing how one insight and a change in thought or behaviour as a result can make all the difference. Thanks for posting your story and reminding me of this – and congratulations on the improvements in your business! I hope it keeps getting bigger and better!

LOL “Qualified”!!
I call it “the white coat effect”. Next time you feel sick, please notice how people rely to Dr in ANY ways.
Doctors always have a special respect because of :
1) Difficulty of studies (if he succeeded in those studies then he must be a Genius !!!)
2) Past proven advances (Vaccines, life saving…)

To test that hypothesis, one day I went to an halloween store to buy a Doctor’s outfit.
I wore this white lab coat in front of a clinic where my mom works as a Nurse (remove those dirty images off your head you bast**ds!! ). Believe it or not, I gave 3 people an advice to “sleep better” and 2 others to have “better life”. I am sure they are still applying it you know why?! Because at this moment, I was a “qualified doctor” : indeed I had the white lab coat, so I surely knew what I was doing. Did I?! NOOO!

This is why I actually dislike Ramit’s credentials : I don’t like Ivy League’s products as I tend to think that they just use past network/credibility to sell “legitimate white lab coats”.
But I have to admit they mostly know more than others, but “MOSTLY” not all.

That said I surely trust this Indian guy, seems like he doesn’t know that much in Finance but he masters a loooooot his psychology thing and I need his behavioral change insights.
Good post, I liked the part with Michael Jordan. It took off some of my fears.

So many insights buried in your comment.

MYTH: An online business has to be a full-time job.

TRUTH: I ran this site part-time for 5 YEARS before I finally went full-time.

MYTH: My friends’ disapproval will ruin my life.

TRUTH: People are looking for leaders. When you’re in the early stages, of COURSE your friends will insult your business. It’s new, weird, and also threatening to their way of life. (In that way, you can’t really blame them for their reactions.) Over time, as you stick to it and watch your business grow, their reactions will markedly change. I’ve seen it myself. Watch and see — it’s one of the most inspiring things of all.

I agree. Gatekeepers do serve a purpose at a high level, especially when you’re the CONSUMER. In other words, it’s great to have radio stations and Amazon’s Top 10 rankings that let us sort through the clutter.

But for PRODUCERS, it’s different. Too many people get intimidated by the mystique of gatekeepers and don’t apply at all.

I’ve been on both sides of the table. Earlier, the best philosophy I learned was, “Don’t do their job for them.” Don’t decide you’re not worthy. Let the gatekeepers decide that.

Now, the addendum to that is, “Sometimes you don’t even need the gatekeepers at all.”

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