Grow Your Business

How to use money to buy back your time

I have a friend who earns more than $750,000/year. He loves his job but if you ask how he’s doing, his #1 response will be complaining about how busy he is.

So I found it interesting when I visited him and noticed grocery bags sitting on his counter.

“What’s that?”

“I just got back from the grocery store.”

I paused. “Have you ever thought about having someone do your grocery shopping?”

He looked at me like I was a nut. PAY to have someone do his grocery shopping? What kind of elitist would do that?

Here’s a $750,000 entrepreneur behaving like he still earns $60,000. Why?

In other areas of life, we change as we grow: our clothing style, where we live, where we eat. Yet in the area of how we use money and time — especially for entrepreneurs — why are we so resistant to change?

I’d like to take you behind the scenes of one of the most powerful productivity concepts I’ve learned as a business owner: buying back your time in both your working and personal lives.

(Buying back your time is part of my productivity system, which I wrote about on our sister site I Will Teach You To Be Rich here.)

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Think about it: When you start your business, you have more time than money. But as your business grows, that reverses — and you’ll soon have more money than time. Most people in the world will never face this problem. It’s likely that growing up, your parents and family never encountered having more money than time, which changes the calculus of many decisions in a way that few can understand. As a result, most entrepreneurs are unequipped to recognize this and then change their approach to work.

To paraphrase author Brian Tracy, “As I got more successful, I couldn’t afford to do some of the things I used to…like mow my lawn.”

It’s an uncomfortable truth that many people claim they value time over money, but if you look at their calendars, you’ll find the opposite.

For example, I remember being 15 years old and reading tons of PC magazines as I learned how to build my own computer, figured out which Pentium processor to get, and compared the video cards that would let me play Duke Nukem best. Now? I just buy a Mac.

I could share a million other examples from my own life: Like me scoffing at flying business class or shopping at Nordstrom vs. T.J.Maxx (shoutout to TJ for outfitting me for years).

I still find it difficult to know when it’s “right” to spend money or time on something. But I’ll share what I’ve learned along the way.

The subtle reasons people find “buying your time back” distasteful

This concept of “buying back your time” might seem foreign — but you already do it!

  • Eating at a restaurant (instead of cooking)
  • Getting your car’s oil changed (instead of doing it yourself)
  • Taking an Uber (instead of walking or taking public transit)
  • Paying full retail price for an item rather than spending hours hunting for deals on the internet

I’d bet you do some of these every week and don’t view any as “buying back your time.” The calculation probably happens at a very subconscious level, and we don’t view any of these as being crazy extravagant.

Yet for some reason, we hesitate to apply the same principle to our business. I’ve talked to students who earn multiple six figures but are nervous about hiring an assistant, someone to answer technical support emails, or someone to do their laundry. Why?

Here are a few reasons I discovered by examining myself — because I was one of the people who refused to change!

We value being busy. We secretly love the subtle status that being busy communicates. How would you feel if you asked an entrepreneur how he was doing, and he said, “Great! I’m really relaxed with my business.” Not that impressive.

We think we’re Special Snowflakes. You wouldn’t believe how many entrepreneurs give other entrepreneurs advice about productivity, “paying the problem away,” and delegating…until it comes to their business. “Yeah, that might work for her,” they say, “but my business is different.”

  • “It would take me too long to train someone.”
  • “We have a unique thing we do…”
  • “I don’t know where to start.” (Answer: So? The first step is figuring that out.)

Our upbringing affects the way we think about time and money. We internalize at a very young age what our family considers “worth the money” or “a waste of money.” Think back to your parents: They taught you some very explicit money messages about what “too flashy” is. In your personal life, these embedded beliefs can be charming or eccentric. But in business, misaligned beliefs on time and money can cost you dearly — while getting aligned can become a force multiplier.

We lack understanding of scale. When I used to scoff at spending on business class, I never really considered who was sitting up there (I just said, “LOL, stupid people….we’re all getting to the same destination!”) If you earn $40,000/year, spending $5,000 on business class would be crazy. If you earn $450,000 as a CEO, it makes perfect sense. It’s really important to consider who — and why — someone might spend what seems like an insane amount of money on something (like a personal trainer, your wedding, travel, food delivery) that some people would view as wasteful. More often than not, these people are not stupid. They understand value in a different way than I did.

Examples of buying your time back

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Ultimately, as your business grows you have a choice to make: Do you want to stick to time management techniques that feel comfortable and got you to your current level — but will likely cause you to plateau — or do you want to go through the discomfort of developing new beliefs about time and money?

To see what I mean, simply take a look at people whose businesses are one to two levels larger than yours. Notice how they spend money and time. Is it different than your spending? I bet it is. It’s no surprise that the more successful an entrepreneur is, the more differently they think about time and money. If they didn’t, they would never make it to the next level.

I believe that you should consciously think about buying back your time, and the more successful you become, the more important this question becomes.

Knowing when to buy back your time

When I was in college, I didn’t really understand phrases like, “As I became busier, my time became more valuable.” But as my business grew, I started to understand. I only had 24 hours in a day and I found myself doing things that I would have done as a poor college student…only now I was running a business.

Yet learning when to buy back your time is something most people only learn the hard way. So let’s try to put some finer rules around when to open your wallet and when to keep doing it yourself.

Double down where you add massive value. Do you know the one to three things you’re truly great at? Double down on those. Delegate the rest. For example, I’m value-positive when it comes to writing a long, detailed blog post that will attract Top Performers to our site. Like THIS ONE on productivity or THIS ONE on the numbers behind our 1,000 best customers.

Delegate the value-neutral areas. I’m value-neutral at copy editing every line of our emails and blog posts. I’m okay, not great, and I feel neutral about it. As a result, we created a QA team at my company that does an amazing job. And they love their job.

Also delegate the value-negative areas. I’m value-negative at planning event logistics. I remember reading the feedback from our Forefront conference. One of the attendees left a comment saying that she was disappointed in my response when she asked me who chose our gala event space. I said I didn’t know and she found it condescending — like I didn’t care. In reality, that’s a decision that is completely out of my hands. Why? Because I’m value-negative at planning event logistics, I know it, and more importantly, my team does an incredible job. Therefore, I empowered them to make the right decision. As our business has grown, I’ve had to give up the idea of being in control of every aspect of our business.

If you’re working hard, you should be able to buy back your time. If your business is growing — let’s say it generated an additional $50,000 or $500,000 this year (common to students of Zero to Launch and our other courses) — your question should be: What do I get? Do you get three hours/week of your time back? Do you get to fly your parents out to visit you and you put them up in an amazing suite? (If you are Indian, the answer is no: They will be staying with you.) Do you get to never have to answer another technical support email again? If you’re working hard, you should always ask: What do I get? Then you should make it a point to use that money to improve your Rich Life. Here are other ways I buy back my time.

Buying your time doesn’t mean you’re arrogant. The concept of “buying back time” rubs some people the wrong way. Maybe it’s our puritanical views on doing everything ourselves. Maybe it’s an unfamiliarity with putting these principles into practice because, by definition, buying back your time is for people who have more money than time. Think about how lots of entrepreneurs — even highly successful ones — are uncomfortable with the idea of hiring an assistant. It’s the old “too big for my britches” concept — it strikes some people as showing off. My rule of thumb: At $150,000, you should have a part-time assistant. At $250,000, full-time.

Yes, you could do it yourself. But you don’t have to. I’m into fitness. I could theoretically read a ton of material on bodybuilding, structure my diet, and follow through myself, saving tons of money. However, I know I’ll never be as efficient as my trainer, who lives and breathes fitness. His knowledge compounds, while fitness would just be a secondary focus for me. But by paying him, I can trade money for time and get the best outcome — efficient training, great results. Again, I could do this myself…but I don’t have to.

To start, save one hour per week. Marketer Eben Pagan has a terrific concept where he recommends aiming to save one hour a week. I love this concept as an easy introduction to the concept of buying back your time. I recommend starting with areas in your personal life that you hate — usually this is laundry and grocery shopping — where there are great solutions available to outsource the work. As you get more advanced, you can tackle trickier topics like scheduling, email management, and entire project management. When I’ve worked with students on this, it’s startling to realize you can save 20-30 hours a week through deep examination of where you spend your time.

Business owners: I’d love to hear from you. Please share a moment when you realized you should begin buying back your time. It can be small (like realizing that you spend 3 hours a week buying food so you started getting groceries delivered) or big (like hiring someone to send all of your marketing emails after you realized you weren’t good at it).

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There Are 55 Comments

 

I realize that searching for guest post sites was eating up a lot of time and I was not getting many quality sites for my time spent. I outsourced it instead and put in specific requirements to have a VA do the search for me.

Agreed. I pay $10 or $17 if I have it delivered, to have someone else do my grocery shopping.

Why? Because I work my dream job, volunteer, focus on my kids instead.

Besides … my time to totally worth more than $10 or $20 an hour.

This is very informative. This applicable not only in personal business but even normal work environment where we do not have to do everything that we have been doing down the ladder.

Effective delegation would really become handle as there always people that are specialized in their areas and would be willing to perfect their expertise.

Thank you for sharing, Ramit. This made me laugh my ass off.

I hate cooking, so rather than go out all the time, I purchase pre-cooked meals from Factor 75. I can eat healthier than I otherwise would by doing so. I throw the meals in the microwave for two minutes, chow down, and go back to doing what I was doing.

I also use the dry cleaner. I also have a maid service for my apartment.

I don’t use a personal shopper because I don’t make enough money to do so just yet, but that’s my next big purchase.

Hiring someone to help clean my Airbnb… the best $20 an hour. Yes, sometimes I still have to clean whenever she isn’t available. but it’s great not to think about it…

Nothing huge yet as my business is only doing around $60k a year right now. However, I have plans to double that next year.

Anyway, a large portion of my business involves shipping things out. I was for a very long time packing everything up, putting it in my tiny corrolla driving to the ups store and dropping it all off as I had my hazards on in a no parking zone. Then someone asked me a simple question, “how much would it cost to have UPS pick it up?” I looked it up and it costs me less than $10 for them to come pick it up.

This is a great comment. A lot of times, we’re so instinctively resistant to hiring help that we don’t even find out how much it would cost us. And the biggest surprise is often that it doesn’t cost that much at all. Thanks for reading, Tyler.

Yep. Good one. Americans in particular have a problem with this as many were raised with the idea that having someone clean their home or whatever is snooty. But at a certain level of income and time pressure, outsourcing is crucial. If you don’t feel guilty about driving through a car wash or going out to eat, why do you feel guilty about having a house cleaner or getting groceries delivered…..?

If you go to the grocery store yourself, you can think about it as an exercise. Maybe if you do it right you can compare it to a workout at the gym. Then you both save the gym cost and the cost for an assistant. Not bad. Plus you don’t get cut off from reality.

Sounds like you don’t agree with my post. That’s fine. Do you think it ever makes sense to hire someone to help you?

I learned this when I was a traveling therapist. I worked out of town a lot. When I got home, I cut my grass with a push mower. It was HARD, I got bitten by army ants, and did a CRAPPY job. And it took ME FOUR hours to do it! I learned I could HIRE a PROFESSIONAL for LESS than what I made per HOUR! Hmm FOUR hours of MY time, or hire a pro and pay HIM for ONE hour of my time(how much I was making an hour!) THAT was a no brainer! I am also learning to hire out housecleaning, and laundry. It IS tough to change, but it is VERY productive and it reduces STRESS!

OMG, this is the funniest reply ever! It made me burst into laughter! I DO hope that Goran is kidding!

The whole concept of ‘buying your time’ really spoke to me, I think the key part is not just the ‘productivity’ aspect of it, in how much certain tasks take time, but more about what we truly enjoy doing. Ramit touches on that, but I would push it a little further. Often those two are related, but not always. Ramit may not be good with event logistics, but probably don’t enjoy it either. Some activities that aren’t that time consuming, but that drain mental and physical energy, even if they just take a couple of hours per week, are probably going to have a bigger impact than others tasks which may be even more time consuming but that reenergise us.

And people may feel guilty delegating tasks they don’t enjoy (for entrepreneurs, that’s often organizing details, or doing certain ‘home’ tasks) to others, because it seems like they are dumping unfun tasks to others. Yet some people truly enjoy cleaning and organizing, and would dread having the responsibility that comes with making important decisions that have financial risks.

So I would include those two parts in reframing when to ‘buy your time’:
– when you delegate tasks, don’t just think of them in terms of how much time they drain, but also how much energy they drain (for you!).
– remember other people actually enjoy the tasks you dread and would be happy for you to pay them to do them

Very interesting post, never thought about time in this way, I have had VAs working for me on my projects for a long time, but never thought about doing the same in other aspects of life.

If you are Indian, the answer is no: They will be staying with you. – Spot on! I couldn’t agree with you more.

Thanks for the comment. One of the reasons I wrote this was to show how we can connect the dots — many of us hire people to help with certain areas of our lives (e.g., eating out at a restaurant) but we have major resistance to applying the same principles to other parts (e.g., an assistant or someone to shop for groceries).

Great article. I love reading about possible origins of deep-seated internal biases I may have.

House cleaner: My wife can’t relax unless the house is clean. Unfortunately for her, I can. But having someone else do the parts we hate, esp. floors and bathrooms, takes the bite out of the thought of having to clean later.
It’s worth the $150/month that it ends up costing (2x/week).

Deciding to start paying for lawncare and a housekeeper was such a good decision. We hated doing it and it took 3x longer than a pro (and they’re better).

It also removed a lot of unnecessary friction between myself and my wife over the house being clean and neat and who was responsible for what. More than worth it.

I like the grocery store though…

Great comment, especially the part about how hiring someone to help doesn’t just save you time — many times, they’re better at it than you are!

House cleaning was the first thing that got added to our budget as soon as we could afford it. Having someone keep up with the bigger stuff motivates us to keep up with the smaller stuff.
Amazon, especially Amazon Now when we just don’t have time to go to the store.

I’m a Mechanic by trade, (but not occupation) and I do like working on vehicles.
Very soon, I’m going to buy a new car, instead of keeping my, pretty good, used one going.
I don’t want to spend another second of my life putting spanners on a vehicle, when for very little more money, if any, I can have a brand new one, that I don’t have to touch.
I can more than make back any difference in the time saved.
Should have done it years ago, but I didn’t, because our family doesn’t do things like that, it’s wasteful.
We spend all night fooling around trying to fix someone elses’ scrap, and laugh at the fools who waste their money on new cars………..
Doubtless my extended family will ridicule and criticise me for having the nerve and audacity to make enough money to buy a new car, let alone being stupid and arrogant enough to actually go and buy one. A customer might think I’m ripping them off if I can afford new cars.
Which is why I don’t really have much to do with them any more…….

Very true. And sometimes it’s super simple stuff beyond just a cleaner or laundry person. Personally, I like doing laundry. But I just hired someone to take over my social media management so I can focus on other actions that will actually help me increase revenue for my business. Social media is a part of my marketing plan, but it’s not the focus, so I really don’t need to be doing it myself. So happy I hired someone to do it and it will save me at least 10 hours a month!

I pay for a cleaner for both more time and to avoid arguments with my very fastidious, cleaning-loving partner about cleaning! The cleaner takes care of my share, he (happily) does his share and fusses about with the micro details. Win win.

I recently started ironing my
clothes for the week on Sunday, “buying back” precious time that I didn’t realize I was losing during the week.

A lot of what I gained back was mental time. I didn’t realize it but I was suffering from the dreaded decision fatigue that Ramit has mentioned before.

I’m now able to get up every morning @445a, slip on my clothes (without waking up my lady—very important) and get started on sending out emails to prospects.

I had this very argument with my husband. We sometime get the groceries delivered but this weekend he wanted to do it himself ( note: husband runs 7 figure business – I run 6-figure business)
He said he needs to do it.
Why? I asked him what do they have in the store that you can’t get online?
Couldn’t answer me and mumbled some lame thing about he can’t remember everything until he sees it.

I would love to learn what you feel you gain in business class ?

ok that is crazy, I just typed about needing to see my food before purchasing and did not even see your post : )

It’s fine. that’s where he wants to spend his time. He has answers just not for you. You’re there to shoot down any idea he has and his enjoyment in the shopping and not support. He likes to do it, Here’s why: He wants control of his life, I’ve seen the ‘shoppers’ and how they treat your groceries because people are too lazy to get it. You miss out on local deals and free samples! There’s plenty at stores that you don’t see online (everything is NOT online) You get time to flirt and get a “romantic escape”, I mean who spends 3 hours at the store? LOL. I love shopping too, it’s just not for everyone.

Flying business class allows one to arrive at their destination more rested. Seats lie flat so better sleep. That means less time fighting jet lag with a body that aches from being cramped in economy. They arrive and are ready and feel refreshed.

It took me years to order my groceries and not shop for them myself. I think it was resistance to thinking ahead and I often shop by “seeing” what is needed and not by a list. So I am still growing in this area. But, it is beyond awesome to pull up to the store and have my groceries all packed and ready to load in my car on my way home from teaching, so relaxing.

Yes, yes and yes to this! I invested in a part time virtual assistant before my business even reached 50k/year. It was hands down the best investment I could have ever made because it allowed me to focus on what I do best and grow my business. It worked out so well that I got obsessive about finding ways to get out of doing stuff I’d rather not do by paying someone else to do it. You don’t have to be rich to get groceries delivered. There are several handy apps that charge a monthly fee of $14 or yearly fee of $99. Thats well worth it in my opinion! Another tip is to stock up on everything you frequently use. For example, I’ll buy a year supply of shampoo at once instead going to the store or taking time to buy it online. It makes me feel like I’m living a 7 figure life even if I’m not YET.

I pay for my laundry to be done. I also pick up lunch when my workweek is too busy for me to prepare something at home. I am an herbalist (and I have a full time corporate job, and I also take care of myself/exercise-cook and have hobbies – I do not waste time!) and have another company blend them for me instead of doing it myself. Even though I love that aspect of my work, it is not worth the time or inventory to do this for every client as it takes too long to formulate AND prepare each formula individually. Maybe when I scale up I can afford an assistant to do this, but for now this works better and saves more time.

My goal for the coming year is to have someone come and clean my house every so often. Having those extra hours every week will be such a boon for my productivity.

I recently started having laundry picked up and dropped off two days later. It’s expensive (at least $35) but the time saved and not being trapped at home is a huge benefit.

I hired an assistant this year for my business. Best move I could have made. Here’s a tip / what I’ve learned:

One of the reasons you can’t “figure out” what to delegate first is because you’ve built your business around your PERSONALITY and your WHIMS.

Sometimes, you have to DESTROY what’s working already and build a system that takes your personality out of the equation. You have to build a system that is what David Allen calls a “widget to crank”.

So, for instance, in my customer enrollment process, I used to be heavily involved.

When I changed it, I went to automated signup so as to take a lot of the personal communication and back and forth emails out of the mix.

Then, I replaced that with custom videos that got automatically emailed to new customers / potential customers… so that they still felt that personal touch.

Now, I have someone handling the last few parts that a human needs to take care of… with no decrease in my metrics.

THIS is how you solve the delegation problem. You have to think about it at a higher level (“Redesign the process”). You can’t solve the problem at the level it presents itself (“How do I get my assistant or employee to be like me and provide personal communication”).

Hope this helps.

Outstanding insight. Really hard for “personalities” to grasp and embrace. I know it was hard for me (and still is). But you’re completely right.

Interesting. This is me. My problem is that I don’t have a lot of repetitive tasks and a business that requires technical knowledge, so it’s difficult to do. But this makes me think I need to take a harder look at how to standardize some things– perhaps standardize the first pass at something, at which point I can review it which is still a win. Thanks for this comment– it jumped right out at me.

I was wondering how you vet the people who save you time (eg your trainer, housekeeper, etc)? How do you know you’re getting “the best” or, at least your money’s worth (would another trainer get you in better shape faster, or in a safer way…you get the picture)?

Personally, I recently went to a few doctors for a shoulder injury and was amazed by the varied responses (although, all claimed to be an “expert”, were well reviewed, etc) and that got me thinking more about vetting, and, in the end, finding true talent to work with and for you.

Thank you.

Some thoughts:
– You’re not going to get the best, especially at first.
– In fact, your first few hires will probably be bad. It’s a skill you can develop. We teach this in some of our advanced courses.
– But you don’t need the best! When you start, just get your feet wet. Learn what skills you care about and what you don’t. You can start by asking trusted friends if they have recommendations.

A little story…

When I bought my first digital camera, I was so confused. I was a techie, so things like memory type were of importance to me, but I knew nothing about photography. My solution was to buy a cheap camera that I knew I wouldn’t like. However, it let me figure out what features I really needed, and when the time came, I didn’t feel guilty upgrading because A. my camera sucked, and B. I didn’t spend that much on it. Turns out, by the way, an optical zoom was really important to me. Who knew?

Amazon Prime is my personal shopper. If I need anything, 99% of the time I buy it on Amazon. I just load up the app, buy it and it shows up in two days.

I probably pay a slight premium over a nearby store but I don’t have to drive fifteen minutes, park (god help me during the holidays), go in, find it, pay, and then drive back another fifteen minutes.

If it’s not urgent (and it’s very rarely urgent), it’s thirty seconds via Amazon.

Amazing article. I actually get so good at this after reading your articles and now find I have too much time to spend. I have to figure out good ways to spend my free time.

I am an entrepreneur and was really uncomfortable with the idea of hiring an assistant, thinking either I am not a good teacher or no one will want to work for (but it’s not true). Now I am training assistants and we have a great relationship.

Good stuff, Ramit. I think you’re spot on with this post – I’ve been trying to buy back some time this year. One way that’s worked well is I started created screencasts of everything I do in my online business and have recently hired on of my friends to help me write/schedule emails and do lots of the backend stuff on my site. It’s been amazing and we now are created processes and instructions for any task that is required to keep things going.

I would say the tips you give are also useful for starting entrepreneurs. For some aspects of the job (the negative-value ones – setting up social media/email lists/creating a logo/Business cards/…) they can be time-consuming and you might be better off delegating some of them straight away instead of trying to save pennies by hiring someone. On a private level, I have been mocked by my buddies ever since I hired a cleaning lady for my appartment, I couldn’t´t care less, I am value-negative on cleaning and ironing shirts. Thanks to you Ramit, I can now add your “value-negative” argument in addition 🙂

We are both entrepreneurs with fast growing businesses, plus we have 2 kids under 4, so our time is literally money. Here’s what we outsource:
– cleaners (2x per week)
– laundry folding (1x per week)
– shopping via Amazon Prime
– car washing (we have a service that comes to the house to clean our cars and only costs $10 more)
– landscaping
– groceries frequently through Kroger Cliklist concierge shopping ($5 charge)
– any unusual tasks such as gutter cleaning, etc.

Basically, we try to focus on doing the three things we love– working on our businesses, spending time with family, and cooking — and outsource the rest.

I would LOVE to know how you manage two businesses with two toddlers!?

We just moved and pay $34/month for lawn care. A friend scoffed at us for not doing it ourselves, but luckily we had already discussed it at length so did not care lol.

Hello Fresh (or Blue Apron etc.) is another great service we use; yes, we could plan the meals and buy the food, but this helps us step out of our comfort zone trying new ingredients etc. It also helped us realize that home cooked meals can be way better than eating out and we actually enjoy being in the kitchen cooking together. This has been a major win because we spend more quality time together, eat a healthier meal than we would have if we went out, and spend less money than going out. We still go out to eat, but I try to order things that I don’t know how to make or that are their specialty (and it’s more of a treat to go out now since we cook at home more often.)

And something I spent more time on because I’m working toward being value-positive in it:
For my holiday cards this year, I also wanted to practice my calligraphy, so I hand addressed all of them for practice. I got more texts from friends saying thanks for the card and how pretty the lettering was etc. Previously, I might have gotten the free addressing service from minted or wherever and missed out on practicing and also my friends feeling like they were getting a really fancy holiday card.

I buy everything humanly possible on Amazon. 2 day shipping is my norm, and anything that takes longer than that is frustrating.

I also buy a lot of pre-made fresh meals and/or take-out. Cooking is not and never will be something I like or am good at no matter how hard I try. Cooking is one of those things most people feel they “should” do and struggle to make anything decent.

I don’t feel like I SHOULD do anything I don’t want to do and as long as a service is offered then I’ll happily pay someone else to do it! There’s no shame in outsourcing so you can focus on what you love.

Great points! I’ve recently started dipping my toes in this idea by hiring a cleaning lady!

My house is clean and uncluttered. She spends the 4 hours every other week and I get to spend those 4 hours (well let’s face it, it would take me 6ish hours to get everything done that she does) on my business.

Next up – personal chef!

Awesome post! A couple of years back you must have written something similar because I was taking notes…

Doing laundry is really the most overrated task. I hate it. And I can never get my socks to match like Mum used to.

Now all I have to do is walk 2mins, and my local wash+fold launderette guy, who knows me by name, will carefully wash and fold them neatly (better than I ever could), and match EVERY SINGLE SOCK.

I cannot emphasize enough that not only am I happier because I have more time to do what I want to – I promise that there are few things more satisfying in life, that taking a pile of neatly folded
tees and placing them in a drawer, or for that matter, having matching socks.

-B

Every time I have spent money to get my time back, I always feel a little guilty but a LOT less stressed/relaxed/satisfied. This is particularly true when I’m preparing for a big trip (personal or business) overseas and I just need someone to clean the house/finish running errands so I can go into my flight relaxed.

How does one get over the guilt? How do you get rid of the internal conversations (i.e. your mom/dad telling you you’re insane?)

I was super stressed today from all the work I had to do for clients, things that have been on my to-do list (write blogs, emails, get back in touch with people) and still had to go grocery shopping.

So I ordered groceries on Instacart and paid the $10 delivery charge and already felt so relieved! For $10! I don’t know why I was so resistant about paying for this in the past.

Maybe mentioned already, but honestly one of the most valuable time savers for me was hiring a team of virtual assistants overseas that cost me about $350/month to aid my current American staff with some of the “grind intensive” tasks that they were spending too much time on, so they could focus more on areas that grow our company, as opposed to day to day grind and staying stagnant.

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