Here’s today’s question:
“How can you write emails that always get opened?”
Getting people to open emails is all about the subject lines. Now, there are all kinds of tricks you can use to get your readers to click. “You won’t believe what happened next!” Or, “Crazy!”
Let’s get real though. That gets old after a while.
We send millions and millions of emails and people love them. Here are a couple suggestions for you.
- Make it personal. It’s important to build a relationship. You can’t test your way into a relationship offline, like at a bar with your husband or wife. Why would you try to do that in email? Make it personal and be real.
- Make it intriguing or offer a benefit. Curiosity’s a natural human instinct. If we see something surprising or interesting, we want to check it out. And if you’re telling me about a benefit, like “Earn more money,” “Lose weight,” or “Look more attractive,” I want to click that. I want to know more.
- Brainstorm multiple subject lines. Our team always writes at least three different subject lines. Sometimes, none of them end up being good, so they dig deeper and they find better ones.
Get GrowthLab’s cheat sheet to writing great subject lines
When we’re writing subject lines we don’t try to reinvent the wheel every time. We like to use a few proven templates to save time and get great results.
Try some for yourself. I’ve compiled them in The Ultimate Guide to Email Copywriting. It’s yours free. Just enter your name and email below for instant access.