Scared to fail? 5 lies you tell yourself to get out of (finally) starting a real business

One of the most powerful habits you can create, to really build momentum, is daily Powerblocks. For me, these are 55-minute sessions in which I work on one important creative task related to my online business, free from distractions. This might mean writing a blog post, developing an online course, or sketching out a sales campaign.

Let me share with you the key steps that helped me create my first product and launch it successfully, despite my busy schedule:

1. I set a date for a launch. If you haven’t done this, commit to launching something within the next three months!
2. I worked backward and defined milestones. This meant setting monthly benchmarks and then setting weekly goals.
3. I scheduled daily Powerblocks in which I would focus on one activity only related to making a successful launch. While this sounds good, it will only work if you literally schedule Powerblocks into your schedule as you would schedule any other important meeting or commitment.
4. I tracked my progress on a weekly basis. I recommend that every Friday you sit down, analyze whether you are moving towards your weekly goals, and what you can improve for the upcoming week.

 

5. I hired a coach who would support me and hold me accountable. While Zero To Launch is great, you will save time with real human support.

BELIEF #4: If I fail my life will become a living disaster.

If you follow the story of the Top Performers in the world, you will see that it does not matter if you are tracking an entrepreneur, an athlete, or a business leader, they all have one thing in common.

They suffered major setbacks, but used them to get stronger and better. The problem is most of us exaggerate the consequences of setbacks:

We picture ourselves going bankrupt, losing our partner, and being expelled to a lonely island. Luckily, this is usually not the case, especially when we focus on learning and growing.

However, we can spin it as we want. Failures are painful, and you won’t enjoy them, unless you really embrace the fact that they can help you improve. In his book Principles: Life and Work, Ray Dalio gives us his formula for success:

Success = pain + reflection

The question is, how can we minimize this pain and maximize the reflection?

Most people will magnify disappointments, minimize successes, and make up stories that will scare them to death. But negativity triggers the kind of tunnel vision that will stop us from finding creative solutions, making our situation feel even more hopeless.

Top Performers need to do the opposite. They need to process disappointments quickly, learn what they can, and move on. And they must feed off successes and use them as a means to build unshakable confidence.

Let me show you how I do this:

I magnify my successes: For example, I saw my launch as a huge event, although I had done much bigger deals in the past. The reason this launch was so significant was because it showed me that I was on the right track, and if I could help 25 people with my product, I would be able to help many more in the future. To celebrate my success, I decided to take my wife on a kids-free vacation.

I minimize disappointments: When I first built my list, I quickly had 5k people. I was super excited. At the same time, I barely had any engagement. It took me time to discover that I wasn’t focusing on attracting people who really match my target audience. I used this setback as an opportunity to learn.

I make up empowering stories: My new story is that if I can sell one product I can sell a million products, provided I focus on adding real value and really understanding the dreams, desires, and burning pains of my audience. I also know that every launch is a test that will reveal what works and what needs to be improved.

BELIEF #5: I have nothing new to contribute that hasn’t already been covered by other experts.

There are so many experts on high performance, like Tony Robbins, Jim Loehr, and Brendon Burchard.

This begs the question: How can I contribute?

Initially, this belief kept holding me back from launching my online business and my first product. I kept comparing myself to these people who have millions of fans, hundreds of products, and who have seemingly covered every angle of personal development and high performance.

But over time, I realized that comparing myself was pointless.

First of all, I have my unique angle and unique story, being this awkward kid who dreamed of becoming a sports agent. I also had this remarkable opportunity to witness young tennis players come from nowhere and then become leading forces of their sport.

All I needed to do was authentically share these stories and experiences. If you think about it, you will find your own stories and experiences that are unique as well.

Second, I also noticed that we do not need to reinvent the wheel.

There are certain business — and even high performance — principles that work and that have already been shared for hundreds of years. The key is to create our own style and our own personal frameworks with which we explain concepts related to our expertise.

And to do this, we need to focus on gaining a deep understanding of the leading authorities within our industry, so we can create our own frameworks, and then test them out to see what works, what needs tweaking, and what we can share with clients.

And finally: I realized I had to focus on giving my clients results.

So many online courses promise the world, but only a very minor percentage of people get the results they desire.

And this is where I wanted to be different.

My focus would be on giving customers all the support needed so they would experience breakthrough results.

Here are a few things I did to give my students everything they needed:

• Instead of automating my course, I created modules that consist of live classes on Zoom and they can ask me questions throughout my presentation.
• I offered lots of Q and A opportunities for every student.
• I shared personal stories and stories from the world of sport.
• I created a Facebook group in which each student had their own thread in which they could track their progress, ask questions, and get support from others.
• I offered 1-1 sessions with me as a special bonus.

To ensure my clients get the results they desire, I now actively seek feedback! I know this is how I will create remarkable products and serve more people who wish to become true high performers. ***

So these are the 5 beliefs I had to overcome to finally launch my product.

I know that I have not eliminated them totally, and that they will keep trying to enter my life through the back door. At the same time, my first launch has helped me understand that I have a choice about how I see myself, my business, and my customers, and that it is my responsibility to create the kind of beliefs that will allow me to take bold action.

So how can you know if you have limiting beliefs that are preventing you from launching an online course?

Start by asking yourself these two questions:

• Do you have an area of expertise?
• Do you know the steps you need to take to launch a successful product because you read the stories of other entrepreneurs, bought proven courses, or even have the support of a coach?

If you answered yes to both, but you haven’t launched yet, it is quite likely that limiting beliefs are holding you back.  

So take a moment, slow down your thinking, and start noticing the stories that are preventing you from sharing your message around the world.

Once you do that, please share with me the #1 belief that comes up, right now in the comment section, and let’s see how we can reframe it together.

I will be reading all the comments and look forward to giving you my feedback!

This is how suddenly your email list will explode, your copywriting skills will improve, your sales campaigns will trigger unprecedented sales, and your content will become so good that people will know that you’re.