Last week, I told you about how some mouthwash costs $25, 5 times more than Listerine.

The point is that there are different kinds of value — not just price, which is what most people think about first.

For example, when I buy beef jerky, I do not care about the price. In fact, I have mine shipped from Texas because I love it.

I know you have something like this, too, where you’d rather get the best than the cheapest.

So let’s take it a step further.

What if you could turn your own unique skills into something that others would pay for? Best of all, what if you could package it up into a product that you sell online…even while you sleep?

If you tie it all together…

You wouldn’t have to charge the lowest price. You can let others sell stuff for $10. You can become the “Texas beef jerky” — the premium product — that people are happy to pay more for. Because they know it’s worth it.