My Best List Building Strategy: Use guest posts to drive a flood of new customers to your site
It doesn’t matter if you’re new to online business or if you’ve been around for awhile. Guest posting can be the single best way to get quality traffic to your site.
So we put together a special report to teach you the strategy that virtually guarantees tons of new readers and opt-ins from every guest post. We also show you how to crush writer’s block so you can churn out engaging posts effortlessly. Get it all in our free PDF: Getting Traffic and Leads. ↓
Discover the proven tactics to get more traffic and leads for your business
I have a question from Navid. He asks:
“What are your top three list-building strategies that are generating subscribers for you today?”
List-building is the process of getting subscribers on your email list. And it’s the lifeblood of many online businesses.
If you have 1,000, 2,000, 5,000, or 500,000 subscribers, it means you have a really healthy business. These are all people who want to hear from you. It’s almost like walking into an auditorium where there’s 5,000 people raising their hands saying, “I want to hear from you.” That’s exciting.
It’s really important to get new people into your business. You can share some of the things you’ve learned with them. And if they’re interested, they can buy your courses. They can read your stuff for free. They can share it.
There are a million things these people can do. That’s why list-building is the lifeblood of online business.
Now I’m going to tell you what worked for us in the past when we were starting out. I’m also going to tell you what’s working for us now. And then I’ll make a couple of recommendations on which strategies you should use.
List Building Beginner strategy: Build your loyal fans
Early on, we did a lot of guest posting. This is basically going to a blog or a site in your niche that has more traffic than you do and saying, “Hey, I really love what you’re doing. I’d love to contribute a post.”
Then you write an amazing post. It gets published. And at the bottom, you say, “Hey, if you’d like to learn more, you can come to my site where I have more cool stuff” and you link to your site.
Good things happen with this simple strategy. First, you’ve put your material in front of other people who don’t know about you. Second, you’ve gone to a site that’s bigger than you, so you’re getting more exposure. And third, you’ve given people a way to come to your site.
What happens? Those people who make it to the end of your post and like what you have to say click through. They love what they see and subscribe. Boom, you now have new subscribers.
I know some of you are thinking, “Oh, Ramit, that’s so obvious. Give me something cool!”
Well, guess what? We still do guest posts today. I just did a huge one on Tim Ferriss’s site. It was a massive post, and it got us a lot of subscribers.
So don’t think you’re too advanced to use the fundamentals. Every pro basketball player still gets out there and practices the basics. Same thing in business. You’re never too advanced. We still do it.
List Building Mid-level strategy: Automatically drive more traffic to your site
When your site starts getting a steady stream of traffic, SEO is the next strategy to look into.
SEO, or search engine optimization, is the process of writing content that’s going to get search traffic. So if somebody googles “How to make more money,” they’re going to come across your material pretty high up in the search rankings.
Now, I want to caution a couple of things. Lots of people talk about SEO, but very few people actually know what they’re doing.
They talk about SEO like it’s some magic bullet: “Oh, just SEO it.” Somehow Google will send you 10 million visitors a day.
That’s not how it works.
You should always be writing material that people want to read. What does that mean? It means stuff that people are going to engage with and maybe even share. They’re not just going to click once and then bounce.
Now, SEO is something that’s a little bit more advanced. We didn’t do it for about six or seven years.
So I wouldn’t spend a lot of time thinking about it in the early days. Just create material that people want to read. Make sure they’re reading it and hopefully sharing it.
List Building Pro strategy: Pay for customers
This one drives me nuts. It’s called paid acquisition, PPC, or pay-per-click. This is the ads you see people running on Facebook and Google.
You wouldn’t believe how many people I know who run companies doing hundreds of thousands or even millions of dollars in revenue this way.
And they brag about getting customers at $0.25 a click. They say to me, “It’s so good, Ramit. I have a scalable engine.”
What they’re talking about is going to Facebook or Google, spending $1, and making $2. That’s the dream. That’s when paid advertising really works.
Now, some businesses have cracked the code and done it beautifully.
But it’s difficult. It takes a lot of sophistication to know if it’s actually working.
I have friends who spend $5,000 to $25,000 a month on paid ads. And many of them don’t even know if they are making a profit.
How’s that possible? Because they spend $25,000 and then they make $40,000 — but they’re not sure if it’s from people who came through paid ads or from something else. They don’t have the tracking in place.
Before you do paid acquisition, you really need to know two things:
- Your lifetime value, or LTV for short
- Your cost of acquisition
If you don’t know what those are, you’re not ready to do paid advertising.
Timing is everything
Paid acquisition can work. But the key for you as a business owner is knowing which of these strategies to apply, and when.
For example, if you start off from day one spending $5,000 a month on paid, you’re dead. You don’t know your numbers yet. You’re just throwing away money and burning it.
It’s better to start off with guest posts — build relationships, and create material that is so good that you can publish on the biggest players in your market.
We spent years and years doing guest posts before we even thought about SEO or paid. Follow our lead and remember: Timing is everything. Don’t be in a rush.
Use guest posts to drive a flood of new customers to your site
As I said earlier, it doesn’t matter if you’re new in online business, or if you’ve been around for awhile. Guest posting might be the single best way to get quality traffic to your site and build your list.
If you’re curious to learn more about list building, we put together a special report to teach you the strategy that virtually guarantees tons of new readers and opt-ins from every guest post. We also show you how to crush writer’s block so you can churn out engaging posts effortlessly. Get it all in our free PDF: Getting Traffic and Leads. ↓