Your Move: The Underdog’s Guide to Building Your Business
Bonus Content

Your Move, Book Cover

Part 1 Bonuses:
Mastering the Fundamentals

1. “But what if I’m not an expert? Why would anyone pay me to help them?” We’ve worked with hundreds of students who faced this exact challenge. Check out this 40-minute interview with Jarrett, where I help him reposition his interview prep business — despite the fact he didn’t study “interviewing” and doesn’t have credentials.


2. The Ultimate Guide to Finding Your Profitable Business Idea. Get the guide on finding the right idea that’s been shared thousands of times. Whether you have no idea or too many, this will get you started on building your business. Download the guide here.

3. Master the 2 tools that have helped over 8,000 students hone successful business ideas: Idea Mapping (PDF) and The Demand Matrix.


4. Meet Danny, the “wantrepreneur” who made $67,619 in a week by scaling his business. Danny Margulies is one of our star students who helps freelancers and aspiring freelancers make money on Upwork. Check out Danny’s articles: How to start your business for cheap, how he earned $67,000 in 5 days, building a 6-figure business in 12 months.

Part 2 Bonuses:
Focusing on the Right Things

1. The Creative’s Guide on Making Art and Money. World-renowned photographer Chase Jarvis and I talked about how creative people can master business for 90 minutes. This video includes word-for-word scripts you can use in negotiations, business, and even personal relationships. You’ll learn some of the material I learned from my top instructors and mentors.

2. When we’ve tried our best… and still didn’t succeed. I’ve shut down multiple products because I felt they underperformed and under delivered. Here’s a glance behind the curtain at the company’s greatest product flops.


And if you’re curious about why we closed a $2,000,000 product, check out this article about the subscription product I shut down called Ramit’s Brain Trust. For the first time, I included the numbers, decision-making, and strategic choices we made.

3. Meet Felicia, the copywriter who turned a “vague” passion into a business. Felicia Spahr is a copywriter and social skills expert who helps people develop charisma and become better leaders. Check out how she turned her vague passions into two, 5-figure online businesses.


4. My favorite systems I still use every day. I want to show you 3 of my favorite anti-laziness systems right now, to make each day as productive as possible. Don’t worry — I’m not going to turn you into a productivity robot. But I do want to give you a few tools to follow through, whether it’s in your job, personal life, or your business.

5. Meet Nagina, a busy mother of 2 who overcame her fear of selling. Nagina Abdullah is a health coach for ambitious women. She built an online business that makes an extra 6 figures on the side of her day job, while raising 2 children. Check out Nagina’s other articles: How she went from failed launch to a $22,000 product, transitioned to one-on-one coaching, and eventually grew her business to 6 figures.

Part 3 Bonuses:
Growth for Tomorrow

1. Create explosive growth in all areas of your life, with Derek Halpern. This is the full interview with my friend Derek Halpern, CEO of I’m including it here because we talk about how to create explosive growth in all areas of your life: business, career, and personal. Derek and I both love psychology, so we go deep into the psychology of success, failure, perfectionism, and more. (Thousands of students paid $50/month for access to these interviews. You’re getting complimentary access as a “thank you” for buying Your Move.)


2. Abraham. This is the full interview with one of my mentors, Jay Abraham. Inside, you’ll learn the same invaluable strategies that helped me double my business in one year. However, the most important things weren’t the “secrets.” Instead you’ll see how to incorporate the real keys to growth in your business: firm leadership, a supportive community, and accountability. (Thousands of students paid $50/month for access to these interviews. You’re getting complimentary access as a “thank you” for buying Your Move.)


3. Meet the master of persuasion, BJ Fogg. This is the full interview with Stanford psychologist BJ Fogg, the professor who taught me most of what I learned in psychology and persuasion. You’ll learn how to use persuasive triggers that work better than information, BJ’s tips on having clients fall in love with you, and why “motivation” is overrated. (I invested thousands of dollars and 16 hours of work to put this interview together — if you put the techniques to use, you can dramatically supercharge your productivity, health, and business.) Download the audio interview here.

4. The $25K Private Strategy Session. I sat down for a private strategy session with a business owner to discuss his growing online business. I don’t do 1-on-1 consulting — he is a friend of mine — but if I were to put a price on this, I would have charged $25,000 for this “white-glove” conversation. Here are the notes my friend took during our strategy session you can use to dramatically grow your business. Download the PDF.

5. Meet Graham, the audio engineer who grew his business from $250,000 to $600,000. Graham Cochrane is an audio engineer who helps musicians create professional-sounding mixes using home studio gear. He grew his business from $250,000 to $600,000 a year. You can read more about Graham’s business and journey here. You can also find better quality images from Chapter 12 by clicking here.

6. Navigating the Trough of Sorrow. In the “Trough of Sorrow”, mental toughness becomes crucial. It’s where many entrepreneurs give up, and let the short-term setback stop them from building a 6-figure business. Here are tips from my top students on how they dealt with the trough in their journeys as entrepreneurs.

7. 3 essential email scripts to connect with future mentors:

How to cold email a stranger for advice

Use this email to ask someone for advice:

Staying in touch with business contacts without being annoying

One of the most challenging – and important – aspects of networking is the maintenance phase: staying in touch when you don’t specifically want anything or have anything to offer.

The key is sending relevant material that your recipient will appreciate. This should not be done transactionally. There’s no magic number of emails that you can send and then expect the person to do something for you. This is about keeping a relationship warm and genuinely wanting to help the other person with no specific expectation of having the favor returned. Most people fail because their mindset is too quid pro quo. Here’s a simple example of an email that could be sent every so often (3-5 weeks).

From: Ramit
To: George
Subject: Interesting — do tech entrepreneurs need venture capital?

Hey George,

Hope things are going well. I saw Acme Corp. on the CBS Early Show last week… great coverage!

Just ran across this article and thought you’d find it interesting:

The author argues that VCs haven’t contributed much to entrepreneurs’ success, but ignores non-software companies (e.g., hardware, clean tech, etc) and systematically forgets about survivorship bias. You’ve been on both sides of the table so I thought you’d find it especially relevant.

I Will Teach You To Be Rich is going well…I’m going to be speaking to a group at MIT next month, so I’ll send you a clip once it’s online!


How to keep relationships warm after the initial meeting

So many people go to the trouble of contacting and meeting with busy people, only to let the relationship go cold. This happens quickly with busy people because they have so much on their plate.

The good news is that with the right strategy and follow-up emails, you can keep the relationship warm – and even improve it. This is called the Closing The Loop Technique, and requires 3 separate emails:

Email 1: Sent the same day as your meeting, is a thank you message:

Hi Steve,

Just wanted to thank you again for meeting with me earlier. I’m definitely going to get in touch with Susan like you recommended. I’ll keep you in the loop, and of course, please let me know if there’s anything I can do to repay the favor!


Email 2: 2-3 weeks later, you send another email that adds value for the busy person:

Hey Steve,

Saw this article in the Wall Street Journal and it reminded me of what you said about productivity tests! No response needed, just thought you might find it interesting.


Email 3: 3-4 weeks later, you “close the loop”:

Hi Steve,

Wanted to give you an update: I did end up talking to Susan, and you were right — Acme Corp is definitely a fit for me.

I’m reaching out to a friend there to learn all I can about Acme before I apply. If there’s anyone else you think I should speak to, please let me know.

Thanks again! I’ll let you know how it goes.